5 Moves to Strengthen Demand Performance in 30 Days

2:55 pm
-
3:10 pm
CT

Most demand teams have what they need: content, buyer signals, measurement, sales processes, and qualification. What's hard is knowing what to prioritize to make the biggest pipeline impact.In this fast-paced session, we’ll walk through five practical ways to improve demand performance.This isn't your grandma's five-point checklist to take home and forget. You'll have receipts.As we go, you’ll size up your own demand program, choose the area you want to put to work first, and map out one change you can test over the next 30 days, including how you’ll know if it’s helping.Finally, put your instinct to the test with a five-question Demand Performance Assessment to take a closer look at your overall performance and see where you may want to focus next.

Session Agenda

  • 1. Identify the demand performance area that may offer the strongest opportunity for improvement.
  • 2. Choose one practical action to test over the next 30 days.
  • 3. Define a measure that will help evaluate whether that action is making a difference.

Speakers

Solange Deschâtres

Head of Marketing

Energize Marketing

Solange Deschâtres

Head of Marketing

Energize Marketing

Solange Deschatres is an empathetic marketing leader with deep experience building growth, credibility, and demand for some of the world’s most recognized technology and cybersecurity brands, including Microsoft, Cisco, IBM, OpenText, and FIS. At Energize Marketing, she leads brand and growth strategy across integrated campaigns, demand generation, and content ecosystems designed to turn insight into impact.Known for her distinctive point of view, Solange blends creative intuition with strategic rigor, connecting audience psychology, storytelling, and data across complex B2B buying journeys.

Her work includes global product launches, executive thought leadership, high-performing content programs, and live experiences that consistently exceed expectations.Solange brings a rare ability to balance big-picture strategy with operational execution, translating ambitious ideas into scalable systems teams can sustain. Her approach is grounded in curiosity, empathy, and a belief that the strongest marketing earns trust first and delivers growth as a result.

About this Session's Track

Demand Gen & Digital, GTM Engineering & MOPs

Dive into the latest demand gen, digital tactics, and marketing operations frameworks that drive pipeline growth, from innovative and automated campaigns to AI-driven GTM engineering.