3 AI tactics that make your whole company think marketing runs on magic (launch 1 on the plane home)
10:45 am
-
11:15 am
CT
Idea: You don't need to be an AI expert to look like one. Three practical tactics that make your entire marketing team — and your whole company — think you've unlocked something nobody else has. Each takes under 3 hours to launch, works across your whole team, and drives real pipeline. No coding, no AI background required. I'll give you all the info you need to launch one on the plane home
Session Agenda
- How to position yourself — and your team — as the most AI-enabled and AI-forward team in the company.
- 3 specific AI tactics you can launch in 1 hour:
- 1) How to build a company-wide brand skill in Claude that makes every piece of AI output sound on-brand — without a single training session or prompting.
- 2) 3 quick actions you can take to get cited & mentioned by ChatGPT, Claude, Perplexity, and other LLMs (the most underleveraged tactic in cyber marketing right now)
- 3) TBD - I have some ideas, but I think we'll have more by Nov.
Speakers

About this Session's Track
GTM, Strategy & Exec Leadership
GTM, Strategy & Exec Leadership
Hear from seasoned executives on crafting go‑to‑market strategies, aligning cross‑functional teams, and leading transformative growth initiatives.