Stop by the Registration Desk on the 2nd Floor Foyer and pick up your badge, swag bag, official conference notebook, and official conference t-shirt!

Explore the Expo Hall, the Fun Station, and join one of the workshops that we have set up on Sunday!

Curious about Claude but not quite sure what to do beyond opening a chat and asking it questions? This hands-on beginner workshop is for you.

Designed specifically for cybersecurity marketers at CyberMarketingCon, this session will help you get comfortable using Claude for real marketing work — without requiring any technical or AI expertise.

We’ll cover the basics of how to work with Claude effectively, how to give it the context and direction it needs, and how to start using it across everyday workflows like research, campaign planning, content development, messaging, analysis, and more.

You’ll work through practical examples alongside other cybersecurity marketers and leave with ideas you can put to work immediately.

Bring your laptop and your corporate or personal Claude account. No AI expertise required!

Ready to move beyond one-off chats and start building repeatable AI workflows?

This hands-on workshop is designed for cybersecurity marketers at CyberMarketingCon who already use Claude and want to take the next step: turning the work you do repeatedly into reusable systems.

We’ll focus heavily on Claude Skills—what they are, when to use them, and how to build them around real cybersecurity marketing workflows. We’ll also explore more advanced ways to structure Claude around your work, connect context and resources, and create repeatable processes that can help you and your team work faster and more consistently.

Rather than spending the session perfecting individual prompts, we’ll think bigger: How do you teach Claude how you work once, then reuse that knowledge again and again?

Bring your laptop, your personal or corporate Claude account, and come ready to build!

Cybersecurity marketing is defined by constraint: dense jargon, complex concepts, and audiences who demand precision. The challenge isn’t a lack of creativity; it’s finding space to play, experiment, and make ideas feel truly memorable inside those constraints. This workshop is designed as a creative reset for marketers whose brains have been on “perform under pressure” for a little too long… or those who know they are over-relying on AI for tasks that used to feel fun.

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Using the bold, irreverent naming culture of roller derby as our playground—think Penelope Bruise, Hermione Danger, Momentum Mori—we’ll explore what happens when you step away from AI and lean back pure sporting instinct. We’ll treat derby naming as a proxy for branding; names must instantly signal identity, tell a mini-story, and provoke a reaction, just like the best campaigns.

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The workshop starts with a short individual warm-up to get people out of polished marketing mode and into free thinking. Attendees will quickly jot down the words, frustrations, and ideas that feel most “stuck” or overused in their day-to-day work—terms they’re tired of, value props that feel flat, or product areas that feel impossible to make exciting. This becomes our raw material.

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From there, we’ll move into guided prompts such as:* “If this product or problem were a derby skater, what kind of troublemaker would they be?”* “If you could lean into FUD as a joke, what would you really call this thing?”Participants will then work in small teams, remixing their raw material into surprising combinations: pairing technical jargon with unexpected metaphors, fusing emotional states with security concepts, and bending industry clichés until they become something stranger and more interesting. The focus is less on “getting it right” and more on seeing how far they can stretch a concept without compromising accuracy. Teams will, for example: - Take a word from someone else’s list and combine it with their own to create a new character or brand.- Build a “family” of three related derby names that could all be features of the same product.
Additional playful constraints will push their creativity further: limiting word counts, forcing a quick pivot from serious to absurd, or asking teams to defend a ridiculous name as if it were going into a boardroom deck. Each round builds on the last, moving from silly and safe to sharper and more deliberate.

As the workshop progresses, teams will converge on a brand concept and tagline born from this chaos—something that still nods to the original cybersecurity idea but now feels alive, specific, and ideally, fun to scream out loud.

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Throughout, we’ll surface the meta-lessons: how constraints can unlock creativity instead of shutting it down, and how embracing a bit of discomfort or a “bad idea” often leads to better ones.

Attendees won’t leave with a rigid framework or a perfect campaign. They’ll leave with at least one absurd-but-delightful concept, a renewed sense of creative confidence, and a reminder that even in a jargon-heavy, high-stakes industry, there’s room to play for points.

There will be NO NAPPING during this workshop, where everyone will stand up, talk, move around, and learn how to be a professional business “flirt.” We challenge both extroverts and introverts to come to this session and learn how to make in-person cold connections, find *the* person in the room you need to talk to, and qualify someone for a potential business relationship. Check out this video from our workshop at Cyber Marketing Con 2023. If you attended the 2023 workshop, come back again! This brand new workshop is loaded with new exercises.

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CyberMarketingCon 2026 Welcome Reception: Choose Your Own Character

Every adventure starts with a character. Who will you be?

We’re kicking off CyberMarketingCon 2026 and our theme, Create Your Own Adventure, by inviting you to dress as your favorite character—from literally anything. Anything!

Here's some ideas: Indiana Jones, a medieval knight, an enterprising elf, Taylor Swift, the CISO at the last company that you sold into, Steve Jobs, Skyrim guards, a boxer, or someone entirely of your own creation.

Go all out or come as yourself (if you’re your own favorite character, that's totally fine)!

Join us to meet fellow adventurers, reconnect with friends, and get the CyberMarketingCon conference started!

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Make the most of your CyberMarketingCon experience with these complimentary experiences. Reserve your spot in advance—or stop by to see if a walk-in time is available.

Podcast Studio

Record a podcast, interview, or video in a private, professional studio. Four microphones and an AV technician are included, so all you need to bring is your idea. Walk-ins are welcome when the studio is available.

One-on-One Expert Consultations

Get complimentary, personalized advice from experienced professionals—including cybersecurity industry analysts. Book a session to discuss marketing, channel strategy, graphic design, career strategy, your LinkedIn presence, or the cybersecurity market.

Professional Headshot

Refresh your LinkedIn photo, speaker profile, or professional bio with a polished new headshot. Visit the headshot studio in the Expo Hall, located behind the Fornix Marketing booth. Walk-ins are welcome when space is available.

Fun Station & Postcards

Add some personality to your conference badge with stickers, supplies, and badge ribbons—or write and mail a postcard to someone back home. Stop by the Fun Station in the Expo Hall aka Marketing Land whenever you’re ready for a creative break.

Stop by the Registration Desk on the 2nd Floor Foyer and pick up your badge, swag bag, official conference notebook, and official conference t-shirt!_x000D_

Good morning, CyberMarketingCon! Join us at 8:00 AM for complimentary coffee and breakfast, catch up with fellow attendees, and explore the booths in the Expo Hall, aka Marketing Land!

We’ll have a set number of breakfasts ready to welcome you, available first come, first served while supplies last.

There’s plenty to explore: send a postcard from our fun station, drop in for a fresh headshot, catch content on the Expo Hall stage, or settle into a seat for networking and meetings. Come grab a bite and start the day with us!

As AI makes it easier than ever to create content and campaigns, it's also making it easier than ever to sound exactly like everyone else. The more marketers rely on the same tools, prompts, playbooks, and best practices, the more the market becomes flooded with safe, predictable, and forgettable work.

In this keynote, Nathan Burke makes the bold claim that discomfort is becoming a competitive advantage. That being uncomfortable pushes the boundaries of your work towards what’s actually new, impactful, and worth making.

Drawing from lessons learned building high-growth cybersecurity companies, working within cultures obsessed with continuous improvement, and embracing AI as a force multiplier rather than a crutch, Nathan will explore why complacency is the enemy of great work. He'll share practical ways to seek criticism instead of compliments, challenge conventional thinking, and push beyond the ideas that feel safe.

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Our industry publishes hundreds of "state of" reports, threat landscapes, and security surveys every year. Practitioners ignore most of them. But there are good news for marketers: The report practitioners actually read, cite, and share is also the one that does the most for your brand and your pipeline. Useful and effective are not opposites. But most security research is just more of the same: Recycled dwell-time stats, leading survey questions, "n=12 CISOs" passed off as data, and a single headline number nobody can map to their own environment.This session is a practical design guide for reports and surveys the practitioner actually wants to read. We'll cover survey design that doesn't generate garbage, metrics that survive a skeptical reader, why segmentation beats a scary average, and how to mine the telemetry you already own instead of running another opinion poll. The goal is produce content practitioners trust — which is the only research that earns the awareness and demand you were after in the first place.

Many marketers view working with industry analysts as a necessary evil and an opportunity to tell them everything about what makes their product or service great. Marketers may only interact with analysts during evaluations, then forget about them until the next one. Getting the most out of industry analysts, however, requires ongoing engagement and listening as much as (or preferably, more than) you speak. Embedding analyst interactions in your marketing roadmap can provide objective third-party insight at crucial points throughout the year. Hear from Recovering Marketer and Forrester VP and Research Director Joseph Blankenship (JB) who was a cybersecurity marketer for 10 years before joining Forrester as an analyst. JB will talk about what worked for him as a marketer, what he sees successful marketers doing as they interact with analysts, and how well-timed analyst interactions can inform your marketing roadmap. Session attendees will learn:•_x0009_Understanding what analysts really do and how they can inform your marketing•_x0009_Creating a playbook for ongoing, successful analyst engagement•_x0009_Embedding analyst interactions to inform your product and messaging launches

Find your people at CyberMarketingCon. Held in our dedicated lounge in the Expo Hall aka Marketing Land, these hosted mixers bring together attendees with shared roles, challenges, and interests. Your host will help spark introductions and conversation, making it easy to form meaningful connections within your corner of the cyber marketing community.

Mighty Team of One Mixer

Doing the work of an entire marketing department...often before lunch? This mixer is for solo marketers and lean-team leaders balancing strategy, execution, technology, content, campaigns, and everything in between. Connect with people who understand the challenge, swap practical ideas, and find peers you can call on long after the conference ends.

For many startups, an acquisition is seen as the finish line. But in reality, it marks the beginning of a different kind of challenge: learning how to grow inside a much larger organization without losing the qualities that made the company successful in the first place.

In this session, I will explore one of the most overlooked risks in post‑acquisition (cyber) marketing: Brand Dilution.

The conversation will also look at brand autonomy through a business lens, particularly how decisions around brand voice, digital presence, and go to market execution are often tied directly to customer engagement, pipeline performance, and revenue growth. Eighteen months after the acquisition, Cyberint still maintains parts of its own digital presence because those channels continue to generate meaningful inbound activity and business results.

The session will highlight the balance required between structure and flexibility inside large organizations and the importance of creating enough alignment to scale effectively while still giving teams the ability to move quickly, experiment, and continue doing the things that proved effective in the past.

Building a recognizable brand in cybersecurity is hard. The space is noisy, buyers are skeptical of ads, and most companies end up looking and sounding the same. At OX Security, we made a deliberate bet: instead of outspending competitors, we'd out-publish them.We built an internal newsroom — a dedicated research and PR team producing original, timely cybersecurity intelligence — and used it to drive earned media coverage, establish genuine thought leadership, and grow our brand presence in ways that paid media simply can't replicate.In this session, OX CMO Idan Gol shares the strategy, the structure, and the real campaigns behind how OX went from unknown startup to a brand that journalists, analysts, and buyers actually seek out.

At my core, I am a product marketer. But, there is only one golden rule in my playbook and that is to win the trust of your sales team above all else.

For an enterprise buyer, the AE and the SE are the primary source of truth. When product marketing builds a deck, and the sales never uses it, it leads to fragmented and confusing messaging. The buyer sees one thing on the website and hears a different story from the seller. Fixing this alone can increase the impact to 100x.

Most product marketers tend to operate at a very high level. The sales decks they build sit in Google drive while sales builds their own versions. John -- are you using this deck from 2022??

In this talk, I will share a set of hard-earned principles that have helped me get invited to customer meetings, QBRs, EBCs and ensure sellers actually use what I build for them.

PS: This talk is not about version control on Sharepoint although we could all use a lesson on that.

As a CMO in an AI-forward cybersecurity software company, we unleashed the AI floodgates early, mandating our teams learn the tools and ramp adoption to accelerate projects and improve outcomes.

What is uninteresting is that we’re using AI: what marketer isn’t these days?

What’s perhaps more interesting is we were adopting AI while we rebranded the company, moved to a new tech stack, and accelerated our transformation from product to platform. Along the way we had some spectacular failures, as well as some meaningful contributions we could not have achieved without AI. Join the session to gain a CMO’s perspective on AI for cyber marketing across all critical marketing functions.

Most demand teams have what they need: content, buyer signals, measurement, sales processes, and qualification. What's hard is knowing what to prioritize to make the biggest pipeline impact.In this fast-paced session, we’ll walk through five practical ways to improve demand performance.This isn't your grandma's five-point checklist to take home and forget. You'll have receipts.As we go, you’ll size up your own demand program, choose the area you want to put to work first, and map out one change you can test over the next 30 days, including how you’ll know if it’s helping.Finally, put your instinct to the test with a five-question Demand Performance Assessment to take a closer look at your overall performance and see where you may want to focus next.

Connect with fellow virtual attendees from around the world! Grab your favorite beverage, turn on your camera, and join an interactive networking session designed to make meeting new people easy.

Swap marketing ideas, discuss your favorite conference takeaways, and build lasting relationships with peers who understand the world of cybersecurity marketing and GTM.

Refuel, connect, and keep the energy flowing! Lunch will be served in the Expo Hall, giving you time to explore the booths, meet sponsors, catch up with new connections, and continue the search for your conference buddy.

Looking for people who share your interests? Grab a seat at one of our Birds of a Feather tables, organized around specific topics and areas of interest. It’s an easy, informal way to exchange ideas and enjoy lunch with even more folks who truly “get” your world.

Refuel, connect, and keep the energy flowing! Lunch will be served in the Expo Hall, giving you time to explore the booths, meet sponsors, catch up with new connections, and continue the search for your conference buddy.

[Lunch will be served during this workshop]

Struggling to explain what makes your company different? Strong positioning gives your business a clear place in the market—and strong messaging turns that position into a story customers, investors, partners, and employees can understand and remember.

In this interactive workshop, cybersecurity founders will learn how to define their ideal audience, identify the problems they solve, clarify their unique value, and distinguish their companies from competitors. Participants will examine how positioning shapes every aspect of communication, from a homepage headline and sales pitch to investor conversations, media interviews, and thought leadership.

Through guided exercises and practical frameworks, attendees will begin translating complex products and technical capabilities into clear, audience-focused messages. They will also learn how to connect their company positioning with their founder brand, creating a consistent narrative that builds credibility and trust.

Founders will leave with a sharper market position, a stronger messaging foundation, and practical language they can apply across marketing, sales, fundraising, recruiting, and media.

Your company just spent $30,000 on a conference and you sent three people to the show. They worked the booth for two days, scanned a couple hundred leads, and came home with one blurry photo and a LinkedIn post no one saw.

After the event, the only people who knew you were there were the ones who happened to walk past your booth. Your conference presence doesn't have to end on the show floor.

Instead, picture this: every event you attend is a packed content studio. The conversations are flowing, the energy is electric, the candid moments are plentiful, and the community is engaged. If you’re walking out of it empty-handed, you’re leaving value on the table.

Event content drives higher engagement and more follower growth than almost any other content type on LinkedIn. The opportunity is sitting right there, but most teams just don't have a system to capture it.

In this session, you'll learn how to build a field content engine that turns every event you attend into weeks of high-performing organic content, without a dedicated media team or production budget. We'll cover how to plan your content before you leave, what to capture on the show floor, how to turn it into multiple pieces of content, and how to activate your team's personal profiles to maximize your reach.

You'll leave with a process your team can run at the next event on your calendar, and a way to measure how far your presence actually extended past the show floor.