Stop by the Registration Desk on the 2nd Floor Foyer and pick up your badge, swag bag, official conference notebook, and official conference t-shirt!

Explore the Expo Hall, the Fun Station, and join one of the workshops that we have set up on Sunday!

Curious about Claude but not quite sure what to do beyond opening a chat and asking it questions? This hands-on beginner workshop is for you.

Designed specifically for cybersecurity marketers at CyberMarketingCon, this session will help you get comfortable using Claude for real marketing work — without requiring any technical or AI expertise.

We’ll cover the basics of how to work with Claude effectively, how to give it the context and direction it needs, and how to start using it across everyday workflows like research, campaign planning, content development, messaging, analysis, and more.

You’ll work through practical examples alongside other cybersecurity marketers and leave with ideas you can put to work immediately.

Bring your laptop and your corporate or personal Claude account. No AI expertise required!

Ready to move beyond one-off chats and start building repeatable AI workflows?

This hands-on workshop is designed for cybersecurity marketers at CyberMarketingCon who already use Claude and want to take the next step: turning the work you do repeatedly into reusable systems.

We’ll focus heavily on Claude Skills—what they are, when to use them, and how to build them around real cybersecurity marketing workflows. We’ll also explore more advanced ways to structure Claude around your work, connect context and resources, and create repeatable processes that can help you and your team work faster and more consistently.

Rather than spending the session perfecting individual prompts, we’ll think bigger: How do you teach Claude how you work once, then reuse that knowledge again and again?

Bring your laptop, your personal or corporate Claude account, and come ready to build!

Cybersecurity marketing is defined by constraint: dense jargon, complex concepts, and audiences who demand precision. The challenge isn’t a lack of creativity; it’s finding space to play, experiment, and make ideas feel truly memorable inside those constraints. This workshop is designed as a creative reset for marketers whose brains have been on “perform under pressure” for a little too long… or those who know they are over-relying on AI for tasks that used to feel fun.

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Using the bold, irreverent naming culture of roller derby as our playground—think Penelope Bruise, Hermione Danger, Momentum Mori—we’ll explore what happens when you step away from AI and lean back pure sporting instinct. We’ll treat derby naming as a proxy for branding; names must instantly signal identity, tell a mini-story, and provoke a reaction, just like the best campaigns.

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The workshop starts with a short individual warm-up to get people out of polished marketing mode and into free thinking. Attendees will quickly jot down the words, frustrations, and ideas that feel most “stuck” or overused in their day-to-day work—terms they’re tired of, value props that feel flat, or product areas that feel impossible to make exciting. This becomes our raw material.

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From there, we’ll move into guided prompts such as:* “If this product or problem were a derby skater, what kind of troublemaker would they be?”* “If you could lean into FUD as a joke, what would you really call this thing?”Participants will then work in small teams, remixing their raw material into surprising combinations: pairing technical jargon with unexpected metaphors, fusing emotional states with security concepts, and bending industry clichés until they become something stranger and more interesting. The focus is less on “getting it right” and more on seeing how far they can stretch a concept without compromising accuracy. Teams will, for example: - Take a word from someone else’s list and combine it with their own to create a new character or brand.- Build a “family” of three related derby names that could all be features of the same product.
Additional playful constraints will push their creativity further: limiting word counts, forcing a quick pivot from serious to absurd, or asking teams to defend a ridiculous name as if it were going into a boardroom deck. Each round builds on the last, moving from silly and safe to sharper and more deliberate.

As the workshop progresses, teams will converge on a brand concept and tagline born from this chaos—something that still nods to the original cybersecurity idea but now feels alive, specific, and ideally, fun to scream out loud.

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Throughout, we’ll surface the meta-lessons: how constraints can unlock creativity instead of shutting it down, and how embracing a bit of discomfort or a “bad idea” often leads to better ones.

Attendees won’t leave with a rigid framework or a perfect campaign. They’ll leave with at least one absurd-but-delightful concept, a renewed sense of creative confidence, and a reminder that even in a jargon-heavy, high-stakes industry, there’s room to play for points.

There will be NO NAPPING during this workshop, where everyone will stand up, talk, move around, and learn how to be a professional business “flirt.” We challenge both extroverts and introverts to come to this session and learn how to make in-person cold connections, find *the* person in the room you need to talk to, and qualify someone for a potential business relationship. Check out this video from our workshop at Cyber Marketing Con 2023. If you attended the 2023 workshop, come back again! This brand new workshop is loaded with new exercises.

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CyberMarketingCon 2026 Welcome Reception: Choose Your Own Character

Every adventure starts with a character. Who will you be?

We’re kicking off CyberMarketingCon 2026 and our theme, Create Your Own Adventure, by inviting you to dress as your favorite character—from literally anything. Anything!

Here's some ideas: Indiana Jones, a medieval knight, an enterprising elf, Taylor Swift, the CISO at the last company that you sold into, Steve Jobs, Skyrim guards, a boxer, or someone entirely of your own creation.

Go all out or come as yourself (if you’re your own favorite character, that's totally fine)!

Join us to meet fellow adventurers, reconnect with friends, and get the CyberMarketingCon conference started!

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Make the most of your CyberMarketingCon experience with these complimentary experiences. Reserve your spot in advance—or stop by to see if a walk-in time is available.

Podcast Studio

Record a podcast, interview, or video in a private, professional studio. Four microphones and an AV technician are included, so all you need to bring is your idea. Walk-ins are welcome when the studio is available.

One-on-One Expert Consultations

Get complimentary, personalized advice from experienced professionals—including cybersecurity industry analysts. Book a session to discuss marketing, channel strategy, graphic design, career strategy, your LinkedIn presence, or the cybersecurity market.

Professional Headshot

Refresh your LinkedIn photo, speaker profile, or professional bio with a polished new headshot. Visit the headshot studio in the Expo Hall, located behind the Fornix Marketing booth. Walk-ins are welcome when space is available.

Fun Station & Postcards

Add some personality to your conference badge with stickers, supplies, and badge ribbons—or write and mail a postcard to someone back home. Stop by the Fun Station in the Expo Hall aka Marketing Land whenever you’re ready for a creative break.

Stop by the Registration Desk on the 2nd Floor Foyer and pick up your badge, swag bag, official conference notebook, and official conference t-shirt!_x000D_

Good morning, CyberMarketingCon! Join us at 8:00 AM for complimentary coffee and breakfast, catch up with fellow attendees, and explore the booths in the Expo Hall, aka Marketing Land!

We’ll have a set number of breakfasts ready to welcome you, available first come, first served while supplies last.

There’s plenty to explore: send a postcard from our fun station, drop in for a fresh headshot, catch content on the Expo Hall stage, or settle into a seat for networking and meetings. Come grab a bite and start the day with us!

As AI makes it easier than ever to create content and campaigns, it's also making it easier than ever to sound exactly like everyone else. The more marketers rely on the same tools, prompts, playbooks, and best practices, the more the market becomes flooded with safe, predictable, and forgettable work.

In this keynote, Nathan Burke makes the bold claim that discomfort is becoming a competitive advantage. That being uncomfortable pushes the boundaries of your work towards what’s actually new, impactful, and worth making.

Drawing from lessons learned building high-growth cybersecurity companies, working within cultures obsessed with continuous improvement, and embracing AI as a force multiplier rather than a crutch, Nathan will explore why complacency is the enemy of great work. He'll share practical ways to seek criticism instead of compliments, challenge conventional thinking, and push beyond the ideas that feel safe.

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Our industry publishes hundreds of "state of" reports, threat landscapes, and security surveys every year. Practitioners ignore most of them. But there are good news for marketers: The report practitioners actually read, cite, and share is also the one that does the most for your brand and your pipeline. Useful and effective are not opposites. But most security research is just more of the same: Recycled dwell-time stats, leading survey questions, "n=12 CISOs" passed off as data, and a single headline number nobody can map to their own environment.This session is a practical design guide for reports and surveys the practitioner actually wants to read. We'll cover survey design that doesn't generate garbage, metrics that survive a skeptical reader, why segmentation beats a scary average, and how to mine the telemetry you already own instead of running another opinion poll. The goal is produce content practitioners trust — which is the only research that earns the awareness and demand you were after in the first place.

Many marketers view working with industry analysts as a necessary evil and an opportunity to tell them everything about what makes their product or service great. Marketers may only interact with analysts during evaluations, then forget about them until the next one. Getting the most out of industry analysts, however, requires ongoing engagement and listening as much as (or preferably, more than) you speak. Embedding analyst interactions in your marketing roadmap can provide objective third-party insight at crucial points throughout the year. Hear from Recovering Marketer and Forrester VP and Research Director Joseph Blankenship (JB) who was a cybersecurity marketer for 10 years before joining Forrester as an analyst. JB will talk about what worked for him as a marketer, what he sees successful marketers doing as they interact with analysts, and how well-timed analyst interactions can inform your marketing roadmap. Session attendees will learn:•_x0009_Understanding what analysts really do and how they can inform your marketing•_x0009_Creating a playbook for ongoing, successful analyst engagement•_x0009_Embedding analyst interactions to inform your product and messaging launches

A published book is one of the most powerful demand generation and thought leadership tools in cybersecurity marketing, and most people assume it requires a traditional publisher or a massive budget. It doesn't.

I've published four books, including Sounil Yu's Cyber Defense Matrix and multiple books with JupiterOne, through Amazon KDP and consulted on several more, including Ross Haleliuk's "Venture Into Security". In this session, I'll walk through the full playbook: from crafting a manuscript that actually resonates with your target audience (without the heavy lift of writing everything from scratch), to formatting, cover design, metadata optimization, and getting it live on KDP.

But we're not stopping at publishing. The real magic is in how you use the book once it exists. I'll cover how to turn a book into a demand generation engine: pre-order campaigns, early review strategies, launch buzz, and lead capture. Beyond launch, I'll dig into the ways a book keeps working for you as a marketing asset. Book signings at your booth at conferences. Shipping copies to prospects, investors, and customers. Using them as swag and giveaways. Repurposing the content into long-form blog series, pulling excerpts for standalone posts, running webinars on the topic. A single book becomes a content flywheel that keeps generating value long after publication.

I'll also cover the tradeoffs between self-publishing and going the traditional route (Wiley, O'Reilly, etc.). Traditional publishers offer built-in distribution, but they also mean higher costs, longer timelines, and restrictions on repurposing your own content. For many cybersecurity marketers and founders, the in-house route gives you more control, faster execution, and a better ROI as a marketing asset.

What would make this community useful to you after today?

We’ll close the CyberCMO Summit with an open conversation about the support, connections, and shared learning marketing leaders want throughout the year. Bring your ideas for topics to tackle, ways to exchange advice, and opportunities to help one another.

Your input will help shape what comes next for the community.

Find your people at CyberMarketingCon. Held in our dedicated lounge in the Expo Hall aka Marketing Land, these hosted mixers bring together attendees with shared roles, challenges, and interests. Your host will help spark introductions and conversation, making it easy to form meaningful connections within your corner of the cyber marketing community.

Demand Generation Marketers Mixer

Bring together the marketers focused on building pipeline and creating sustainable growth. Connect with demand generation peers to discuss campaign strategy, buyer journeys, lead quality, sales alignment, measurement, and the constantly evolving challenge of reaching cybersecurity audiences.

Join us for an awesome comedy set to start off the Marquee Awards where we celebrate marketers doing amazing work in the cybersecurity industry and we close off with a raffle of our Passport to Prizes giveaways.

Apply to the Marquee Awards by Sept 15th! https://www.cybermarketingconference.com/marquee-awards

In this quick comedy session by a marketer for marketers, let’s laugh at everything from sales made slides to having our budget cut for the 100th time.

Let's celebrate the best of the best in cybersecurity marketing in the fastest awards ceremony you have ever attended. That's right, no 4-hour long, drawn-out event.

We are going to celebrate and give out trophies to winners in the categories of brand marketing, field marketing, funniest marketer, mentorship, best partner, best vendor, and more, all in less than one hour. This fun, fast, and high-energy event is a great start to your evening!

Plus, the Marquee Awards is where we hand out our raffle prizes for the Passport to Prizes. Make sure to drop off your ticket at the reg desk by 4pm and then attend this raffle (you have to be there to win!) to win fabulous prizes including high-end video equipment, Amazon gift cards, and even tickets to next year's CyberMarketingCon!

An exclusive evening bringing together CyberMarketingCon VIPs, industry leaders, speakers, and senior cybersecurity marketing and GTM professionals. Graciously sponsored by Informa TechTarget.

Over dinner, connect beyond the conference agenda, exchange ideas with peers, and build meaningful relationships with some of the people influencing where our industry goes next.

Advance RSVP is required to attend. Space is limited.

About Informa TechTarget

Informa TechTarget informs, influences and connects the world's technology buyers and sellers, and aims to be an indispensable partner in driving clients’ go-to-market success. With a vast reach of over 220 highly targeted technology-specific digital properties—including leading cybersecurity brands Dark Reading, TechTarget Security and Cybersecurity Dive—and approximately 58 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.

As a leading provider of market intelligence, industry journalism, brand and demand marketing solutions, content strategy and creation, and exclusive buyer intent data, we deliver expert-led, data-driven, and digitally enabled services that create significant impact and measurable outcomes for our clients. All of this is underpinned by a unique audience data ecosystem and fueled by buyer insights and expertise.

Learn more: informatechtarget.com 

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RSVP REQUIRED: Official AR/PR/Comms Dinner Sponsored by PAN 

A dinner built for the people shaping how cybersecurity companies are seen, understood, and talked about. Request a seat at that dinner here! Advance RSVP is required to attend. Space is limited.

Join fellow analyst relations, public relations, communications, brand, and corporate marketing leaders for an evening of candid conversation and peer connection. Talk shop with people navigating the same challenges—from building credibility and managing narratives to earning attention in an increasingly crowded cybersecurity market.

About PAN

PAN is the brand-to-demand agency forged from PR. Independent and global, we help B2B tech and healthcare brands get seen, believed, and chosen. Trusted by mid-market and enterprise leaders, we bring 30+ years of experience and award-winning work across earned, owned, and paid media.

Website: pancommunications.com

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Running a cyber company means constantly shifting how you talk about value. Governments, enterprises, Boards, CISOs, operators, and investors all buy for different reasons, yet most cyber firms try and sell to all of them with the same language. For a while, we did the same thing and that disconnect is one of the biggest reasons good products/services/solutions struggle in market.

This session is a candid look at what I’ve learned as a CEO of a cyber firm and Board member to several others, selling across very different customer segments. I’ll share real lessons learned, especially the mistakes, about how messaging breaks down, why differentiation gets harder as companies scale and cyber goes from being a niche to being mainstream, and how internal tools, data, and lived experience can be used to create credibility.

This session focuses on practical realities - what actually resonates with buyers, what executives and boards listen for, and how CEOs can align product, sales, and marketing around trust and differentiation. One example I'll focus on is the development and GTM of a cyber product/solution we built which ultimately required a full pivot of approach and vertical. he goal is to help cyber leaders stop sounding like everyone else and start communicating in ways that reflect how buyers really make decisions.

In the cybersecurity industry, your most successful customers are often the ones who need to remain the most anonymous. When your buyers prioritize discretion, standard advocacy programs often fail to gain traction. The key is to stop chasing public case studies and start focusing on building deep, long-term executive relationships.This session provides a practical framework for navigating these constraints. We will share 5 actionable tips for maximizing executive relationships to drive advocacy, regardless of the industry's need for secrecy. You will learn how to earn the time of security leaders, align your program with their specific business goals, and build a sustainable influence loop that thrives behind the scenes. Join us to discover how to turn your executive engagement into a high-impact engine for customer advocacy.

An informal, no-agenda meetup for anyone working at the intersection of cybersecurity brands and creator marketing — whether you're a creator looking for brand partners, a marketer looking for creators, or just curious how the two worlds are starting to collide.

We'll kick things off with a simple icebreaker (who are you, and why did you come to the influencer/cyber brand meetup?) and let the conversation take it from there!

A host will be there to facilitate introductions and conversations for the shy! :)

Many cybersecurity companies rely on partners for their route to market, but enabling those partners effectively at scale is a constant challenge. Traditional approaches fall short when partners need 24/7 support across multiple geographies, languages, and time zones.

In this session, I'll share how we built an AI agent that goes far beyond basic lead enrichment to become a true partner enablement tool. Our agent is embedded directly into partners' existing workflows—their CRMs, Slack channels, email systems, and Teams accounts—making it accessible exactly where they need it, when they need it, in the language they need it.

But here's what makes it different: our agent doesn't just answer questions. It can assess the security posture of any potential client on the planet, providing partners with actionable insights that help them sell more effectively. This isn't a chatbot—it's a true AI assistant that understands both our product and the cybersecurity landscape.

I'll walk through:- Why we chose AI agents over traditional partner enablement methods- How we designed for workflow integration (not just another tool)- The technical and strategic decisions that made this work- Real results: what this has meant for our partner relationships and sales- Practical lessons for other cybersecurity companies building similar solutions

Whether you're in leadership, product marketing, channel management, or GTM strategy, you'll leave with actionable insights on how to leverage AI to scale your partner enablement efforts.

Maisa Fernandez of Palo Alto Networks will kick off the session by sharing her current journey rebuilding the partner marketing program to be more outcome and revenue driven, with a focus on partner profitability, co-sell velocity, field activation, and measurable impact.

From there, we’ll break into smaller roundtables for candid peer discussion around the challenges and opportunities shaping partner marketing today. Participants will share real-world experiences, compare approaches, and collaborate on practical ideas they can take back to their own organizations. The highly interactive format is designed to encourage open conversation, fresh perspectives, and meaningful peer-to-peer learning.

Discussion Tables will include (pick 2):

• Improving visibility into partner-generated pipeline
• Scaling across a diverse partner ecosystem
• Driving adoption of partner self-service tools
• Identifying the highest-impact partner marketing tactics
• Open Mic: Choose Your Own Adventure

Come with a challenge and leave with the ways to solve it.

Join fellow cybersecurity product marketers for focused, small-group conversations about the challenges shaping your work. Exchange practical ideas on positioning, messaging, product launches, competitive intelligence, sales enablement, customer insights, and translating complex solutions into clear value.

These peer-led roundtables are designed for candid discussion, shared problem-solving, and actionable takeaways. Bring a question, a challenge, or a lesson worth sharing—and leave with fresh perspectives from marketers who understand the work.