Stop by the Registration Desk on the 2nd Floor Foyer and pick up your badge, swag bag, official conference notebook, and official conference t-shirt!

Explore the Expo Hall, the Fun Station, and join one of the workshops that we have set up on Sunday!

Curious about Claude but not quite sure what to do beyond opening a chat and asking it questions? This hands-on beginner workshop is for you.

Designed specifically for cybersecurity marketers at CyberMarketingCon, this session will help you get comfortable using Claude for real marketing work — without requiring any technical or AI expertise.

We’ll cover the basics of how to work with Claude effectively, how to give it the context and direction it needs, and how to start using it across everyday workflows like research, campaign planning, content development, messaging, analysis, and more.

You’ll work through practical examples alongside other cybersecurity marketers and leave with ideas you can put to work immediately.

Bring your laptop and your corporate or personal Claude account. No AI expertise required!

Ready to move beyond one-off chats and start building repeatable AI workflows?

This hands-on workshop is designed for cybersecurity marketers at CyberMarketingCon who already use Claude and want to take the next step: turning the work you do repeatedly into reusable systems.

We’ll focus heavily on Claude Skills—what they are, when to use them, and how to build them around real cybersecurity marketing workflows. We’ll also explore more advanced ways to structure Claude around your work, connect context and resources, and create repeatable processes that can help you and your team work faster and more consistently.

Rather than spending the session perfecting individual prompts, we’ll think bigger: How do you teach Claude how you work once, then reuse that knowledge again and again?

Bring your laptop, your personal or corporate Claude account, and come ready to build!

Cybersecurity marketing is defined by constraint: dense jargon, complex concepts, and audiences who demand precision. The challenge isn’t a lack of creativity; it’s finding space to play, experiment, and make ideas feel truly memorable inside those constraints. This workshop is designed as a creative reset for marketers whose brains have been on “perform under pressure” for a little too long… or those who know they are over-relying on AI for tasks that used to feel fun.

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Using the bold, irreverent naming culture of roller derby as our playground—think Penelope Bruise, Hermione Danger, Momentum Mori—we’ll explore what happens when you step away from AI and lean back pure sporting instinct. We’ll treat derby naming as a proxy for branding; names must instantly signal identity, tell a mini-story, and provoke a reaction, just like the best campaigns.

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The workshop starts with a short individual warm-up to get people out of polished marketing mode and into free thinking. Attendees will quickly jot down the words, frustrations, and ideas that feel most “stuck” or overused in their day-to-day work—terms they’re tired of, value props that feel flat, or product areas that feel impossible to make exciting. This becomes our raw material.

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From there, we’ll move into guided prompts such as:* “If this product or problem were a derby skater, what kind of troublemaker would they be?”* “If you could lean into FUD as a joke, what would you really call this thing?”Participants will then work in small teams, remixing their raw material into surprising combinations: pairing technical jargon with unexpected metaphors, fusing emotional states with security concepts, and bending industry clichés until they become something stranger and more interesting. The focus is less on “getting it right” and more on seeing how far they can stretch a concept without compromising accuracy. Teams will, for example: - Take a word from someone else’s list and combine it with their own to create a new character or brand.- Build a “family” of three related derby names that could all be features of the same product.
Additional playful constraints will push their creativity further: limiting word counts, forcing a quick pivot from serious to absurd, or asking teams to defend a ridiculous name as if it were going into a boardroom deck. Each round builds on the last, moving from silly and safe to sharper and more deliberate.

As the workshop progresses, teams will converge on a brand concept and tagline born from this chaos—something that still nods to the original cybersecurity idea but now feels alive, specific, and ideally, fun to scream out loud.

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Throughout, we’ll surface the meta-lessons: how constraints can unlock creativity instead of shutting it down, and how embracing a bit of discomfort or a “bad idea” often leads to better ones.

Attendees won’t leave with a rigid framework or a perfect campaign. They’ll leave with at least one absurd-but-delightful concept, a renewed sense of creative confidence, and a reminder that even in a jargon-heavy, high-stakes industry, there’s room to play for points.

There will be NO NAPPING during this workshop, where everyone will stand up, talk, move around, and learn how to be a professional business “flirt.” We challenge both extroverts and introverts to come to this session and learn how to make in-person cold connections, find *the* person in the room you need to talk to, and qualify someone for a potential business relationship. Check out this video from our workshop at Cyber Marketing Con 2023. If you attended the 2023 workshop, come back again! This brand new workshop is loaded with new exercises.

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CyberMarketingCon 2026 Welcome Reception: Choose Your Own Character

Every adventure starts with a character. Who will you be?

We’re kicking off CyberMarketingCon 2026 and our theme, Create Your Own Adventure, by inviting you to dress as your favorite character—from literally anything. Anything!

Here's some ideas: Indiana Jones, a medieval knight, an enterprising elf, Taylor Swift, the CISO at the last company that you sold into, Steve Jobs, Skyrim guards, a boxer, or someone entirely of your own creation.

Go all out or come as yourself (if you’re your own favorite character, that's totally fine)!

Join us to meet fellow adventurers, reconnect with friends, and get the CyberMarketingCon conference started!

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For the marketers translating complex cybersecurity products into clear, compelling value. Meet fellow product marketers to discuss positioning, messaging, launches, competitive intelligence, sales enablement, customer insights, and the art of making technical solutions resonate with real buyers.

From Engagement to Pipeline: Proving the Business Value of Social, Comms & Content

Your work starts conversations, builds credibility, and keeps your company in front of the right people. But when leadership asks how it contributes to pipeline and revenue, the answer isn’t always easy to show.

This session explores how marketers can connect social media to business results. We’ll discuss what to measure beyond reach and engagement, how to identify signals of buyer interest, and how to work with demand generation, sales, and marketing operations to understand what happens next.

You’ll learn how to:

Connect social and content activity to meaningful actions across the buyer journey.

Distinguish between directly sourced pipeline and influence on an opportunity.

Combine attribution data, buyer feedback, and sales insights to build a stronger case for impact.

Communicate results and measurement limitations in a way that builds leadership’s confidence.

Come away with a practical approach to showing where your work contributes to growth—and making the case for continued investment.

Want to learn something about the cyber marketing space, and have a little fun along the way? CISO Series is back with a brand new variety of games for our on-stage contestants and our audience can play. We may play some of your favorites, but we're going to lean into our new games like "Vendor Blender," "Cyber Feud," "Red Team Rover," and "What Are They Talking About?" We’ve got lots of games, lots of silliness, and plenty of prizes.

Field marketers know how to bring people together. This time, it’s your turn to take a seat (and enjoy)!

RSVP required. Please RSVP and register your interest in advance at LUMA: https://luma.com/cybers-5nz6

In the event that the dinner is overbooked, field marketers will be prioritized for seats.

Join fellow field and event marketers for an evening of good food, new connections, and conversations with people who understand your world. Swap event stories, compare notes on what’s working, and share ideas for turning in-person experiences into business results.

Whether you’re planning your next executive dinner or your biggest trade show of the year, come ready to connect with peers who get it.

About our sponsor:

3D Exhibits designs, builds, and manages custom trade show exhibits and brand experiences. From creative strategy and interactive technology to logistics and program management, their team helps brands connect with audiences and measure the impact of their exhibit programs. Website: www.3dexhibits.com

Hosted and Produced by Unboxed Experience

Please note this will be an outdoor event, so dress accordingly.

Buses will depart at 6:30pm. Please meet in the hotel lobby at 6:20pm.

Join us for an unforgettable evening of Texas barbecue, local craft beer, and relaxed networking at Celis Beer Garden: Austin’s original craft brewery. We’ve reserved the entire venue for CyberMarketingCon attendees, giving you plenty of space to reconnect with familiar faces, meet new people, and enjoy a true taste of Austin.

Explore barbecue stations featuring brisket sliced fresh from a 26-foot smoker, pulled pork, smoked chicken, classic Texas sides, and vegan and vegetarian options. Create a custom barbecue rub to take home, watch a live pitmaster demonstration, or join a mini brewery tour and tasting offered throughout the evening.

This casual, interactive outing is designed for you to experience at your own pace. Come for the food, stay for the conversation, and enjoy an evening with the cybersecurity marketing community outside the conference hall.

Monday, November 16, 2026

7:00–9:30 p.m.

Celis Beer Garden, 10001 Metric Blvd., Austin, Texas

CyberMarketing Cookout starts at 7:00pm and runs til 9:30pm.

If you'd like to take our free bus transportation:

- busses will arrive at Austin Downtown Marriott at 6:30pm

- busses will depart Celis Beer Garden at 9:30pm

We are SO excited to have you ride with us. Please complete this Electronic Release Form prior to entering the bus: https://fly-rides.com/fly-rides-liability-waiver/?id=94420

An invite-only dinner for a select group of CyberMarketingCon speakers, executives, community leaders, and VIP guests.

Join us for an evening of great food and even better conversation with some of the people shaping cybersecurity marketing and GTM. Step away from the conference buzz, build deeper relationships, and connect with fellow leaders in a more intimate setting.

Advance RSVP is required to attend. Space is limited.

About ViB

ViB partners with B2B and cybersecurity marketers to accelerate leads and pipeline by connecting them with verified technology buyers actively evaluating solutions. Through our exclusive community of IT and business decision-makers, we deliver qualified demand with performance-backed lead guarantees that drive measurable results at every stage of the funnel.

From sales-qualified meetings and event registrations to webinar audiences, content syndication, and buyer intent programs, ViB helps marketing and sales teams generate more opportunities, maximize event ROI, and convert demand into revenue—before, during, and after every campaign.

Website: https://vib.tech/

By the time I go on stage, our team at AdConversion will have spent $100k+ on OpenAI (ChatGPT) ads across several B2B SaaS brands.

We’ll compress everything we’ve learned into five practical lessons every cybersecurity marketer should understand before launching or scaling on the platform.

You’ll leave knowing how to choose the right conversation themes, determine how specific or broad your targeting should be, and write ads that feel relevant to what the buyer is discussing.

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Cybersecurity buying is changing as organizations balance emerging threats, AI adoption, operational resilience, budget pressure and increasing business scrutiny. Drawing on new research from 500 U.S. IT, cybersecurity and business decision-makers, this session explores the priorities shaping cybersecurity investment and what buyers now expect from vendors. Attendees will learn how buying committees are evolving, what drives vendor selection and investment,

and how marketers can engage earlier, reach beyond the CISO and demonstrate measurable business value in 2027.

As AI transforms how information is discovered and consumed, buyers - whether synthetic or human - are evaluating more sources, more content, and more voices than ever before.The bar has never been higher.For cybersecurity marketers, this creates a new challenge: visibility alone is no longer enough. The brands winning buyers are building trust through credible voices, third-party validation, data-driven insights, and meaningful engagement with buying teams.

Join Theresa Lanowitz, a leading cybersecurity analyst; Andres Botero, CMO of Horizon3; and cybersecurity GTM expert Annie Matthews for a candid discussion on how innovative security companies are establishing authority, increasing visibility, and accelerating pipeline growth.This can’t-miss panel session brings together analyst, practitioner, and go-to-market perspectives to explore how cybersecurity brands earn credibility with buyers, leverage trusted third-party validation, and translate market influence into measurable business outcomes.

Cyber marketing leaders are being asked to transform everything at once: team structures, go-to-market motions, executive expectations, and how work gets done with AI. But the hardest part of transformation isn’t the technology. It’s leading people through it.

In this candid panel, cybersecurity CMOs will compare how they’re rethinking their organizations for the AI era—from evolving roles and building AI-native org charts to deciding where AI should create leverage and where human judgment, creativity, and expertise matter more than ever.

Drawing from real-world leadership experience across cybersecurity companies at different stages of growth and transformation, the panelists will dig into the people decisions behind organizational change: supporting early-career talent, creating more leverage across mid-level teams, elevating top performers, introducing new ways of working, and bringing existing teams along rather than simply reorganizing around them.

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Your buyer did the research, increasingly through an LLM, and arrives on your site ready to transact. For a growing set of cybersecurity products, a standard purchase doesn’t need a sales call or a demo. Then the path in front of them says “Contact Sales.” That’s where intent stalls. In new benchmark data from 77 cybersecurity companies, 96% say routine transactions are moving to self-serve. Only 21% have a self-serve path at scale.This session digs into that gap. We’ll cover what it costs you to route every purchase through a rep, the deal size buyers will complete with no human involved, and what companies like Tenable and Malwarebytes are doing differently.

Make the most of your CyberMarketingCon experience with these complimentary experiences. Reserve your spot in advance—or stop by to see if a walk-in time is available.

Podcast Studio

Record a podcast, interview, or video in a private, professional studio. Four microphones and an AV technician are included, so all you need to bring is your idea. Walk-ins are welcome when the studio is available.

One-on-One Expert Consultations

Get complimentary, personalized advice from experienced professionals—including cybersecurity industry analysts. Book a session to discuss marketing, channel strategy, graphic design, career strategy, your LinkedIn presence, or the cybersecurity market.

Professional Headshot

Refresh your LinkedIn photo, speaker profile, or professional bio with a polished new headshot. Visit the headshot studio in the Expo Hall, located behind the Fornix Marketing booth. Walk-ins are welcome when space is available.

Fun Station & Postcards

Add some personality to your conference badge with stickers, supplies, and badge ribbons—or write and mail a postcard to someone back home. Stop by the Fun Station in the Expo Hall aka Marketing Land whenever you’re ready for a creative break.

Stop by the Registration Desk on the 2nd Floor Foyer and pick up your badge, swag bag, official conference notebook, and official conference t-shirt!

Good morning, CyberMarketingCon! Join us at 8:00 AM for complimentary coffee and breakfast, catch up with fellow attendees, and explore the booths in the Expo Hall, aka Marketing Land!

We’ll have a set number of breakfasts ready to welcome you, available first come, first served while supplies last.

There’s plenty to explore: send a postcard from our fun station, drop in for a fresh headshot, catch content on the Expo Hall stage, or settle into a seat for networking and meetings. Come grab a bite and start the day with us!

How do you get someone to open a door, bend a rule, or trust a stranger? Magicians, con artists, and social engineers have spent generations figuring it out.

In this funny, interactive keynote, Brian Brushwood (host of Discovery's Scam School and National Geographic's Hacking the System) takes you on a fun, funny tour inside the attacker's mindset. Through stories and demonstrations, he explores how trust, urgency, authority, and familiarity can be used to steer decisions, and why smart people are still vulnerable to a convincing story.

For cybersecurity marketers, it's a look at the human behavior behind the headlines: how believable deception gets constructed, why it works, and how understanding those mechanisms can help us recognize manipulation. Expect a talk that's fun, funny, and just a little bit dangerous.

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Most growth marketing sessions focus on channels, tools, or that magic campaign that'll solve everything. This isn't one of them.

In this session, Nicole Gates, VP of Global Growth Marketing at Varonis, shares the three things she found actually determine whether your growth team scales or stalls: the metrics you choose to optimize for, the people you hire (and why), and the culture that makes growth at the center of everything you build.

Because real growth happens when your strategy becomes shared thinking and your team can carry the vision without you in the room.

This session is for marketing leaders at every stage of building - whether you're making your first growth hire, restructuring a team that's outgrown its design, or trying to figure out why a talented team isn't producing the results the strategy promised.

In Q1 2026, CIS launched its first-ever flagship campaign, Secure by Design, and the results rewrote our marketing playbook. In one quarter: 96% engagement rate to our campaign landing page, 85% audio completion rate, 3,000+ guide downloads, 1,400+ leads, and 900k+ paid media impressions. None of it happened by accident. This session is a candid, step-by-step breakdown of how we built an integrated paid, owned, and earned campaign around a single idea and made it work for two completely different audiences simultaneously. You’ll leave with a replicable framework, the lessons we learned, and the one number that surprised us most.