Stop by the Registration Desk on the 2nd Floor Foyer and pick up your badge, swag bag, official conference notebook, and official conference t-shirt!

Explore the Expo Hall, the Fun Station, and join one of the workshops that we have set up on Sunday!

Curious about Claude but not quite sure what to do beyond opening a chat and asking it questions? This hands-on beginner workshop is for you.

Designed specifically for cybersecurity marketers at CyberMarketingCon, this session will help you get comfortable using Claude for real marketing work — without requiring any technical or AI expertise.

We’ll cover the basics of how to work with Claude effectively, how to give it the context and direction it needs, and how to start using it across everyday workflows like research, campaign planning, content development, messaging, analysis, and more.

You’ll work through practical examples alongside other cybersecurity marketers and leave with ideas you can put to work immediately.

Bring your laptop and your corporate or personal Claude account. No AI expertise required!

Ready to move beyond one-off chats and start building repeatable AI workflows?

This hands-on workshop is designed for cybersecurity marketers at CyberMarketingCon who already use Claude and want to take the next step: turning the work you do repeatedly into reusable systems.

We’ll focus heavily on Claude Skills—what they are, when to use them, and how to build them around real cybersecurity marketing workflows. We’ll also explore more advanced ways to structure Claude around your work, connect context and resources, and create repeatable processes that can help you and your team work faster and more consistently.

Rather than spending the session perfecting individual prompts, we’ll think bigger: How do you teach Claude how you work once, then reuse that knowledge again and again?

Bring your laptop, your personal or corporate Claude account, and come ready to build!

Cybersecurity marketing is defined by constraint: dense jargon, complex concepts, and audiences who demand precision. The challenge isn’t a lack of creativity; it’s finding space to play, experiment, and make ideas feel truly memorable inside those constraints. This workshop is designed as a creative reset for marketers whose brains have been on “perform under pressure” for a little too long… or those who know they are over-relying on AI for tasks that used to feel fun.

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Using the bold, irreverent naming culture of roller derby as our playground—think Penelope Bruise, Hermione Danger, Momentum Mori—we’ll explore what happens when you step away from AI and lean back pure sporting instinct. We’ll treat derby naming as a proxy for branding; names must instantly signal identity, tell a mini-story, and provoke a reaction, just like the best campaigns.

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The workshop starts with a short individual warm-up to get people out of polished marketing mode and into free thinking. Attendees will quickly jot down the words, frustrations, and ideas that feel most “stuck” or overused in their day-to-day work—terms they’re tired of, value props that feel flat, or product areas that feel impossible to make exciting. This becomes our raw material.

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From there, we’ll move into guided prompts such as:* “If this product or problem were a derby skater, what kind of troublemaker would they be?”* “If you could lean into FUD as a joke, what would you really call this thing?”Participants will then work in small teams, remixing their raw material into surprising combinations: pairing technical jargon with unexpected metaphors, fusing emotional states with security concepts, and bending industry clichés until they become something stranger and more interesting. The focus is less on “getting it right” and more on seeing how far they can stretch a concept without compromising accuracy. Teams will, for example: - Take a word from someone else’s list and combine it with their own to create a new character or brand.- Build a “family” of three related derby names that could all be features of the same product.
Additional playful constraints will push their creativity further: limiting word counts, forcing a quick pivot from serious to absurd, or asking teams to defend a ridiculous name as if it were going into a boardroom deck. Each round builds on the last, moving from silly and safe to sharper and more deliberate.

As the workshop progresses, teams will converge on a brand concept and tagline born from this chaos—something that still nods to the original cybersecurity idea but now feels alive, specific, and ideally, fun to scream out loud.

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Throughout, we’ll surface the meta-lessons: how constraints can unlock creativity instead of shutting it down, and how embracing a bit of discomfort or a “bad idea” often leads to better ones.

Attendees won’t leave with a rigid framework or a perfect campaign. They’ll leave with at least one absurd-but-delightful concept, a renewed sense of creative confidence, and a reminder that even in a jargon-heavy, high-stakes industry, there’s room to play for points.

There will be NO NAPPING during this workshop, where everyone will stand up, talk, move around, and learn how to be a professional business “flirt.” We challenge both extroverts and introverts to come to this session and learn how to make in-person cold connections, find *the* person in the room you need to talk to, and qualify someone for a potential business relationship. Check out this video from our workshop at Cyber Marketing Con 2023. If you attended the 2023 workshop, come back again! This brand new workshop is loaded with new exercises.

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CyberMarketingCon 2026 Welcome Reception: Choose Your Own Character

Every adventure starts with a character. Who will you be?

We’re kicking off CyberMarketingCon 2026 and our theme, Create Your Own Adventure, by inviting you to dress as your favorite character—from literally anything. Anything!

Here's some ideas: Indiana Jones, a medieval knight, an enterprising elf, Taylor Swift, the CISO at the last company that you sold into, Steve Jobs, Skyrim guards, a boxer, or someone entirely of your own creation.

Go all out or come as yourself (if you’re your own favorite character, that's totally fine)!

Join us to meet fellow adventurers, reconnect with friends, and get the CyberMarketingCon conference started!

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Cybersecurity marketing has a scale obsession. More leads. More content. More outbound. And oftentimes - more noise.

But the fastest-growing companies in the space- even the likes of Wiz, Cyera, and Island- don't win (just) because they scaled faster. They win because they built gravity.

They created narratives so clear, so opinionated, and so aligned with how the world was changing, that customers, talent, and markets started pulling toward them.

This talk breaks down what “gravity” actually means in cybersecurity marketing- and how to engineer it. We’ll explore a practical framework for building gravity in the unbelievably noisy cybersecurity market of 2026.

It will be drawing from hands-on experience advising 50+ B2B startup CEOs on positioning, both during my time at Atreo (a B2B branding agency specializing in cybersecurity) and as an independent advisor. This includes cybersecurity companies like JFrog, Adaptive Shield, Axis Security, Bionic, Cybellum, Cato Networks and Claroty.

You are a product marketer at a fast-growing multi-product company. Your messaging is built alongside other products and together with other product marketers. Your launch depends on a roadmap someone else controls. The platform story belongs to everyone and no one. It's frustrating and sometimes feels like you cannot produce your best work.

Drawing on a decade at Cloudflare, Proofpoint, and Veracode, this session covers how PMMs at larger companies can move fast and deliver successful work — even when ownership is messy.

You'll leave with a practical approach for aligning with peer PMMs quickly, delivering work you're proud of, and calmly dealing with bloated launches and messaging conflicts.

What if your newest “employees” could onboard instantly, retain institutional knowledge, collaborate across departments, and scale your team’s expertise 24/7?

In this session, Juliana Slye of Government Business Results (GBR) will demonstrate how GBR is building an interconnected ecosystem of custom GPTs that function like specialized digital team members across marketing, proposal development, operations, research, and business growth.

These GPTs go far beyond simple chatbots. Juliana has developed role-based AI systems, including a Go-To-Market Strategist, Federal Product Marketer, Copy Editor, Brand Assistant, and even a “Condenser” designed to simplify overly complex or lengthy content. Each GPT is built with a distinct function, voice, workflow, and expertise area, allowing them to work independently or collaboratively as part of a layered AI operational framework.

Rather than using AI as a standalone tool, GBR has developed GPT systems that build on one another to create scalable workflows that accelerate onboarding, improve consistency, reduce bottlenecks, and preserve institutional knowledge across the organization.

Attendees will learn how to design GPTs that mirror real employee functions, create AI systems that collaborate together effectively, and establish a practical framework for scaling expertise across a growing organization without sacrificing quality, brand integrity, or operational efficiency.

This session is designed for GovCon leaders, marketers, operations teams, and growth strategists who want to move beyond AI experimentation and into practical implementation that drives measurable business impact.

Cybersecurity marketing has a sameness problem. Most companies sound alike, look alike, and compete for the same keywords. The messaging doesn't land with buyers and the campaigns blur together. A few companies figure out how to cut through, and it comes down to how they think about brand, their category, and pipeline.

I've been lucky to work on exactly that. I've repositioned a company mid-flight and launched campaigns that moved board-level metrics and got the industry actually talking.

In this session, I'll walk through what I've learned about positioning that sticks, campaigns people remember, and how to launch into a market that creates impact. I'll share a practical framework you can apply to your own role.

Take a moment to recharge, grab refreshments, and connect with fellow attendees. Use this afternoon break to continue conversations from the day’s sessions, visit sponsors and exhibitors, visit more locations on the Treasure Map, and prepare for the rest of the CyberMarketingCon 2026 program!

Make more connections in less time! Join a series of quick, guided conversations designed to help you meet fellow cybersecurity marketers from across the community. You’ll introduce yourself, exchange ideas, and discover shared interests before rotating to meet someone new. Whether you’re looking for collaborators, career connections, fresh perspectives, or your conference buddy, speed networking makes it easy to start conversations that can continue throughout CyberMarketingCon...and beyond!

About TechnologyAdvice

TechnologyAdvice helps B2B technology companies build their brands, generate demand, and connect with buyers actively researching new solutions. Through its global network of technology publications, newsletters, and digital channels, TechnologyAdvice reaches IT and business decision-makers across cybersecurity and other technology markets. TechnologyAdvice

With services spanning advertising, content creation, content syndication, and lead generation, TechnologyAdvice combines audience expertise with first-party buyer intent data to help marketing teams engage the right accounts, generate qualified leads, and grow pipeline.

TechnologyAdvice Website: solutions.technologyadvice.com

According to Gartner, 74% of B2B buying committees experience conflict during the decision process. It’s no wonder when most marketers are only building content for one buyer per product or solution. Most cybersecurity marketers in particular have been so focused on grabbing CISO mindshare that we’ve had tunnel vision: marketing to one person on a committee that is usually made up of six or more.

In this hands-on workshop, you'll apply a “Consensus Architecture,” that solves this exact problem. This architecture maps the committee, identifies what each stakeholder needs to feel safe enough to say yes to a buying decision, and builds content that appeals to the whole buying group.

In this workshop you will:- Map a real buying committee for your typical sale- Identify the content gap for each of the key stakeholders for a purchase- Build an outline that your champion can use to drive internal alignment- Leave with a repeatable process you can apply to every product and solution in your portfolio

Come with a deal in mind and leave with a repeatable framework that will have a tangible impact on revenue.

Yonesy Núñez, CISO at Surf AI, is trading the war room for a stage — acoustic guitar in hand.

This isn't a panel. It isn't a keynote. It's a live jam session where cyber marketers get rare, unfiltered access to one of cybersecurity's most recognizable CISOs — one who also happens to play. Yonesy has spent years at the center of enterprise security, building a reputation that precedes him in every room he walks into. Now he's bringing that same presence to CyberMarketingCon, taking live questions from the audience, riffing on what marketers get right (and spectacularly wrong), and answering honestly about what actually influences a CISO's buying decisions, vendor relationships, and attention.

Part performance, part conversation, part something you haven't seen at a conference before.

Just follow the music.

There's a moment every marketing leader knows: your team is talented, your campaigns are running, and somehow the CEO still isn't sure what marketing is actually doing for the business.

This session is about making sure that moment never happens again.

The framework is built around two connected tools: a KPI-driven strategic roadmap and a quarterly marketing review (QMR) that together become the operating system for your entire marketing org. The roadmap is built from the top down: executive business goals translated into channel-level KPIs that every team member owns. The QMR is where those KPIs are reported, defended, and connected back to strategy by everyone.

But the deeper purpose of this framework isn't just accountability. It's orientation. When your team is heads-down in the minutiae, the roadmap is the hundred-thousand-foot view that answers the question every campaign should be asking: does this move our metrics? Creativity doesn't go away. Ideas still matter. But they get filtered through the strategy, not in spite of it.

And for the leader in the room who is the head of marketing with or without the title, this framework does something else entirely. You already operating at the executive level and this proves it. The C-suite, sales, finance, and new leadership will see a marketing org that isn't just executing tasks but executing a vision, with full command of how marketing connects to revenue, operations, services, and growth.

If you want Marketing off the CEO’s worry list, this is how you build the team that makes it possible.

What does it take to build a massive audience and turn that influence into a thriving business?
This panel brings together some of the most influential voices in cybersecurity to share how they built loyal communities, established powerful personal brands, and transformed their platforms into sustainable, full-time businesses.
From creating content that stands out in a highly technical industry to growing and monetizing an audience, landing meaningful brand partnerships, and building revenue streams beyond sponsored posts, these creators will offer an inside look at what it really takes to turn cybersecurity influence into a business.
Hear directly from the people who have built platforms that shape conversations, reach millions, and prove that a career in cybersecurity content can be much more than a side hustle.

Find your people at CyberMarketingCon. Held in our dedicated lounge in the Expo Hall aka Marketing Land, these hosted mixers bring together attendees with shared roles, challenges, and interests. Your host will help spark introductions and conversation, making it easy to form meaningful connections within your corner of the cyber marketing community.

Nonprofits & Friends of Nonprofits Mixer

Connect with the people using cyber marketing to advance important missions. This mixer welcomes nonprofit professionals, partners, supporters, volunteers, and anyone interested in helping nonprofit organizations grow their reach and impact. Come share ideas, discover potential collaborators, and meet others who believe in marketing for a cause.

Connect with fellow virtual attendees from around the world! Grab your favorite beverage, turn on your camera, and join an interactive networking session designed to make meeting new people easy.

Swap marketing ideas, discuss your favorite conference takeaways, and build lasting relationships with peers who understand the world of cybersecurity marketing and GTM.

Refuel, connect, and keep the energy flowing! Lunch will be served in the Expo Hall, giving you time to explore the booths, meet sponsors, catch up with new connections, and continue the search for your conference buddy.

Looking for people who share your interests? Grab a seat at one of our Birds of a Feather tables, organized around specific topics and areas of interest. It’s an easy, informal way to exchange ideas and enjoy lunch with even more folks who truly “get” your world.

Refuel, connect, and keep the energy flowing! Lunch will be served in the Expo Hall, giving you time to explore the booths, meet sponsors, catch up with new connections, drink some coffee, explore the treasure hunt and the Gacha machines, and continue the search for your conference buddy.

Have a burning challenge? Budget to deploy for 2027? Get to know the CyberMarketingCon expo hall and learn about specific vendors that can help with a guided walkthrough! Meet exhibitors, discover tools and services that could support your marketing goals, and collect coins along the way to use at the gacha machines.Let's meet outside the expo hall entrance (Moontower Hall). We will stop for approximately 1-2 minutes at each booth.It’s a great way to get oriented, start conversations, determine which vendors to spend more time with, and stock up on coins for more chances to play. Bring your curiosity and questions—you’ll leave ready to explore on your own.Here are the sponsors in the Expo Hall this year:

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Platinum Sponsors

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Content Workshop: Content Workshop helps ambitious brands turn expertise into stories, experiences, and systems. Through developing and deploying a brand storytelling system, we help cybersecurity brands demonstrate expertise, earn trust, and stand out in crowded markets. Website: contentworkshop.com

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CyberEdge Group: CyberEdge is the largest, fastest-growing marketing and research firm dedicated to serving cybersecurity marketing teams. CyberEdge is comprised of more than 50 veteran consultants with experience serving all IT security industry segments. CyberEdge gives you the edge you need to generate quality leads, shorten sales cycles, and defeat the competition. Website: cyberedgegroup.com

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Miscreants: Miscreants is a creative agency built for the cybersecurity industry. We combine practitioner-level cybersecurity expertise with performance-driven creative to help companies build awareness, earn credibility, and accelerate growth. We know the ecosystem at every level, practitioners, buyers, founders, investors, and analysts, and that perspective shapes everything we create. Website: miscreants.com

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Gold Sponsors

AdConversion: AdConversion helps B2B SaaS companies generate predictable pipeline through paid media. We combine hands-on execution with education, managing over $40M in annual ad spend while helping more than 11,000 marketers master paid media. Website: www.adconversion.com‍

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Influ2: Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing ignores: people make decisions, not accounts. Ready to bring your ABM to the contact level? Website: www.influ2.com

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‍Informa TechTarget: Informa TechTarget connects global technology buyers and sellers through 220+ targeted digital properties—including Dark Reading, TechTarget Security, and Cybersecurity Dive—reaching 58 million audience members. Our unique and powerful set of capabilities including market intelligence, journalism, marketing solutions, and buyer intent data, drives breakthrough go-to-market success for leading cybersecurity companies. Website: informatechtarget.com

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ISMG: ISMG is an intelligence and education firm focused exclusively on Cybersecurity, Information Technology, and Artificial Intelligence. With over 2 million B2B subscribers worldwide, our global media properties, events, education outlets, and advisory services provide security professionals and senior decision-makers with industry and geo-specific news, research and intelligence. Website: ismg.io

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Silver Sponsors

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SponsorsBrand Makers: Brand Makers helps businesses build unforgettable brands through promotional products, custom merchandise, company stores, kitting, fulfillment, and on-site activations. From trade shows and employee onboarding to client gifts and recognition programs, we create branded experiences that people use, remember, and enjoy every day together. Website: brandmakers.com

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DELVEin (formerly Delve Risk): DELVEin delivers verified intelligence on enterprise decision makers, helping go-to-market teams understand who they're engaging with before the meeting starts. Born in cybersecurity and built on OS-INT research, DELVEin is expanding across the executive landscape, equipping sales and marketing teams with real insight into the leaders shaping today's enterprises. Website: www.delverisk.com

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‍DemandView: DemandView is a Chicago-based content syndication and B2B lead generation company. It differentiates itself through AI-driven enrichments, including cell phone data provided at no extra charge to boost conversion rates, and EngageSMS, a lead-nurture feature that follows up with leads via SMS as an alternative to email-based nurture. Website: demandview.aiDemandWorks: For more than a decade, DemandWorks has helped B2B brands and agencies turn content into conversations and conversations into customers. Through AI-powered syndication, account-based advertising, conversational email, and intent-driven targeting, we help technology, SaaS, and enterprise marketers reach and engage the buying committees that matter most, driving measurable pipeline growth. Website: www.dwmedia.com

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‍Energize Marketing: Energize Marketing helps B2B technology marketers power their pipeline through audience intelligence, demand generation, ABM, custom content and research, webinars, and experiential programs. Combining access to verified decision-makers with authoritative content and behavior-informed activation, Energize helps cybersecurity, fintech, and enterprise technology brands engage the right buyers and drive measurable results. Website: www.energize-marketing.com

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‍EngageTech: EngageTech is a B2B sales acceleration company specialising exclusively in technology and cyber. We combine a proprietary buyer database, AI agents and elite SDR talent to deliver guaranteed pipeline outcomes. Founded in 2009, 1,700+ customers served, 8 global offices, 160 employees, 14 languages. Website: www.engagetech.io

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‍GatherHQ: Gather allows marketing teams to run market research and customer research instantly. Test message/positioning, create thought leadership content, or conduct competitor analyses in minutes. Website: gatherhq.com

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Hacker Valley Media: Hacker Valley Media is a creative media agency at the intersection of cybersecurity and entertainment. Founded by cybersecurity practitioners, we create podcasts, livestreams, video series, live events, and thought leadership that make cybersecurity approachable and engaging, bridging the gap between technical expertise and imaginative storytelling for audiences of all backgrounds. Website: hackervalley.com

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Hill & Partners: For over 30 years, we’ve been focused on supporting our clients with all of their event and trade show needs: planning, solving challenges and building long-lasting relationships. This is how Our People Become Your People. Website: hillpartners.comLogicLogicMagic: LogicLogicMagic® blends creative philosophy with proven growth strategy. We specialise in brand and demand generation for technology companies, with deep cyber expertise – having worked with Okta, Cloudflare, Axonius, Zscaler and OpenText Cybersecurity. We partner with marketers who know that creativity isn't a nice-to-have; it moves audiences from awareness to action. Website: www.logiclogicmagic.com‍

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Navattic: Give your prospects a modern buying experience. Use Navattic's agents, demo automation, and interactive demos to let users explore your product on their own schedule. Website: navattic.com

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ProExhibits: ProExhibits is a women-owned exhibit and event solutions company based in the heart of Silicon Valley, with over 35 years of experience delivering custom and rental exhibits, permanent environments, and full turnkey services. Trusted by top brands like Dropzone AI, ManageEngine, and Veracode, we are an established experiential build partner for the cybersecurity industry. Website: www.proexhibits.com

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‍SANS: SANS stands to empower cybersecurity professionals with the practical skills and knowledge they need to make the world a safer place. Our mission and vision guide every decision we make, ensuring our programs remain rigorous, relevant, and focused on real-world cybersecurity impact. Website: sans.org

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Sequel.io: Sequel.io turns webinars and video into a GTM engine. Host live & on-demand video right on your website, where what people watch and ask connects with first-party site behavior. Then Sequel's agents turn that context into programs, content, and personalized follow-up. Trusted by Orca Security, Riskified, Vercel, & more. Website: sequel.io

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Sharper B2B Marketing: Sharper B2B Marketing is a full-service marketing agency specialising in the B2B tech industry. Thanks to our unique blend of Fresh Ideas & Firepower, we have the expertise, industry know-how and fearless creativity to deliver top-calibre marketing programs to make you and your B2B marketing sharper. Website: sharperb2b.com

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Storylane: Storylane is the #1 rated demo automation software, trusted by 5,000+ marketing and sales teams to simplify B2B buying and selling: build guided demos, sandbox environments, and Hubs with Demo Suite. Train RepX, our AI chatbot, to engage inbound buyers, answer product questions, and hand off qualified leads. Website: www.storylane.io

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‍The Pipeline Group: The Pipeline Group (TPG) helps B2B technology companies build predictable pipeline through data, AI, technology, and elite revenue development. Its Pipeline Operating System and TPG Terminal platform provide real-time visibility, operational discipline, and measurable revenue performance, enabling revenue leaders and private equity operating partners to drive predictable growth. Website: www.thepipelinegroup.io

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‍Unboxed Experiences: Built for field and ABM marketers. Unlike vendors that ship and host, Unboxed Experiences builds anticipation from the moment guests register: teasers, live box tracking, countdowns, hands-on moments like smoking your own whiskey. Give prospects and partners reasons to attend. Scan at our booth for a free $200 experience box. Website: unboxedexperiences.com

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Userled: Userled is the agentic ABM platform for enterprise-first marketing teams. It turns CRM and intent data you own into personalized microsites, LinkedIn ads, and sales plays – built, launched, and optimized by governed AI agents. Marketers set the strategy and agents run the motion, so lean teams can operate at enterprise scale. Website: www.userled.io

Make the most of your CyberMarketingCon experience with these complimentary experiences. Reserve your spot in advance—or stop by to see if a walk-in time is available.

Podcast Studio

Record a podcast, interview, or video in a private, professional studio. Four microphones and an AV technician are included, so all you need to bring is your idea. Walk-ins are welcome when the studio is available.

One-on-One Expert Consultations

Get complimentary, personalized advice from experienced professionals—including cybersecurity industry analysts. Book a session to discuss marketing, channel strategy, graphic design, career strategy, your LinkedIn presence, or the cybersecurity market.

Professional Headshot

Refresh your LinkedIn photo, speaker profile, or professional bio with a polished new headshot. Visit the headshot studio in the Expo Hall, located behind the Fornix Marketing booth. Walk-ins are welcome when space is available.

Fun Station & Postcards

Add some personality to your conference badge with stickers, supplies, and badge ribbons—or write and mail a postcard to someone back home. Stop by the Fun Station in the Expo Hall aka Marketing Land whenever you’re ready for a creative break.

Stop by the Registration Desk on the 2nd Floor Foyer and pick up your badge, swag bag, official conference notebook, and official conference t-shirt!

Good morning, CyberMarketingCon! Join us at 8:00 AM for complimentary coffee and breakfast, catch up with fellow attendees, and explore the booths in the Expo Hall, aka Marketing Land!

We’ll have a set number of breakfasts ready to welcome you, available first come, first served while supplies last.

There’s plenty to explore: send a postcard from our fun station, drop in for a fresh headshot, catch content on the Expo Hall stage, or settle into a seat for networking and meetings. Come grab a bite and start the day with us!

How do you get someone to open a door, bend a rule, or trust a stranger? Magicians, con artists, and social engineers have spent generations figuring it out.

In this funny, interactive keynote, Brian Brushwood (host of Discovery's Scam School and National Geographic's Hacking the System) takes you on a fun, funny tour inside the attacker's mindset. Through stories and demonstrations, he explores how trust, urgency, authority, and familiarity can be used to steer decisions, and why smart people are still vulnerable to a convincing story.

For cybersecurity marketers, it's a look at the human behavior behind the headlines: how believable deception gets constructed, why it works, and how understanding those mechanisms can help us recognize manipulation. Expect a talk that's fun, funny, and just a little bit dangerous.

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Most growth marketing sessions focus on channels, tools, or that magic campaign that'll solve everything. This isn't one of them.

In this session, Nicole Gates, VP of Global Growth Marketing at Varonis, shares the three things she found actually determine whether your growth team scales or stalls: the metrics you choose to optimize for, the people you hire (and why), and the culture that makes growth at the center of everything you build.

Because real growth happens when your strategy becomes shared thinking and your team can carry the vision without you in the room.

This session is for marketing leaders at every stage of building - whether you're making your first growth hire, restructuring a team that's outgrown its design, or trying to figure out why a talented team isn't producing the results the strategy promised.

In Q1 2026, CIS launched its first-ever flagship campaign, Secure by Design, and the results rewrote our marketing playbook. In one quarter: 96% engagement rate to our campaign landing page, 85% audio completion rate, 3,000+ guide downloads, 1,400+ leads, and 900k+ paid media impressions. None of it happened by accident. This session is a candid, step-by-step breakdown of how we built an integrated paid, owned, and earned campaign around a single idea and made it work for two completely different audiences simultaneously. You’ll leave with a replicable framework, the lessons we learned, and the one number that surprised us most.