At 26, I almost died. Not because of a freak accident, but because I was dismissed, misdiagnosed, and forced to fight for my own survival. What does this have to do with cybersecurity marketing—especially social media? More than you’d think.

Social media in cybersecurity is relentless. Audiences are skeptical, platforms shift overnight, and breaking through the noise feels like an uphill battle. But just like survival, success in cyber marketing isn’t just about endurance—it’s about strategy. It’s about knowing when to push, when to pivot, and when to fight to make sure the right voices get heard.

In this session, I’ll share how my journey—going unheard by the medical community, fighting for answers, and ultimately finding a way forward—mirrors the challenges we face in cybersecurity marketing. As social media leaders, we must be resilient. We must advocate for our brands, navigate industry fatigue, and make complex topics compelling.

This session will break down how to push through doubt, refine strategies, and stand out in an industry that never slows down. Because in cyber marketing, just like in life, resilience isn’t just about survival—it’s about making an impact.

✅ How to cut through noise and skepticism in a saturated cybersecurity market (especially on social media). ✅ The power of persistence and adaptability in an industry that’s constantly evolving—whether it’s new algorithms, engagement drops, or shifting narratives. ✅ How to advocate for your message and brand in the face of resistance—because social is where cybersecurity narratives are shaped in real time. ✅ Why resilience in marketing is about strategy, not just endurance—and how social media teams can thrive amid chaos. ✅ You will leave feeling inspired—with a renewed perspective on resilience, both in cybersecurity marketing and in life"

Whether it's AI, geopolitical events, COVID, competitors or technology advancements, marketing leaders need to constantly be aware and in sync with customers, markets and world events to adapt their marketing strategy to continuously find new opportunities, demonstrate value, maximize results, and drive brand leadership. Those who do, are putting themselves and the company in a position for success. Those who don't, risk everything.

from this session:

What you will learn:

Specific examples of shifts in marketing strategy based on technology, market and world events

The importance of building strategic relationships with customers for long term success:

When I joined Wiz, we were a small startup. Three years later, we became a $32 billion Google acquisition.

In this session, I'll break down the five biggest lessons that transformed how I think about marketing forever. You'll hear why praise is the most underrated growth lever, how humor outperforms “professional” marketing, why the TINIEST details matter more than big plans, and how brand drives pipeline better than any spreadsheet. I'll also share hard-earned truths about moving fast, marketing without a budget, and building from the inside out.

The cybersecurity market is increasingly crowded and noisy. Every company claims to be a "leader" and promotes its ability to solve "critical" use cases – to the point that such statements no longer hold meaning. As marketing budgets are slashed and teams are required to achieve more with less, how can companies rise above the rest to prove their value and achieve true market leadership?

In this session, offered by Tracey Moon, CMO for BlackCloak, she will share her strategic formula for building brands and maximizing impact.

With a track record that includes numerous acquisitions and growth milestones, she'll share the key components to demonstrating value, trust, and differentiation of a company's solutions while creating a sense of necessity and urgency, including: keeping a laser focus on high-impact activities, building multi-pronged campaigns across relevant channels, and fostering a collaborative team environment for internal and external contributors.

As a result, marketing teams can prove their worth in feeding the funnel, driving bottom-line results, and elevating the brand to become a standout in the crowd.

What high-impact activities to focus on to build brand awareness and credibility. The value of multi-pronged campaigns – the relevant content and distribution channels that drive results without breaking the bank. The importance of building social media advocacy within an organization and among external stakeholders. How to demonstrate the value of Marketing to company leaders and increase resources and budget allocation.

Only one in every 1,000 venture-backed enterprise software companies reaches $100M ARR. Even fewer get there with the same marketing leader in the seat from seed to centaur. I’ve been lucky—with a healthy dose of stubborn optimism—to be one of them.

This isn’t a story about brilliant overnight success. It’s about the long game: showing up every day, evolving with the company, and learning how to build a marketing org that can scale without collapsing under its own growth. Because in cybersecurity, a lot has to go right—and a lot is just staying consistent through the chaos.

In this candid and prescriptive session, I’ll share the GTM lessons forged over six years as CMO of Semperis—from scrappy startup to nine-figure ARR. You’ll walk away with stage-specific insights on:

The shift from marketing leader to Chief Market Officer—and what that really means:

Whether you’re a founder hiring your first marketer or a CMO trying to grow without burning out, this session is for anyone scaling go-to-market with clarity, staying power, and just enough duct tape to keep things moving.

As cybersecurity marketers we’ve all been there: minimal budget, big expectations, stuck wearing too many hats, but somehow always getting the job done. Join the Strategic Marketing and Comms team from Cisco Talos as they break down their go to strategy for home grown content to ways they scale to create award winning content.

This panel with Hazel Burton, Madison Burns, and Mitch Neff will tap into over 40 combined years of cybersecurity marketing knowledge to share what Talos has found to be successful in getting threat and security research seen and engaged with by millions. The trio will walk attendees through a typical content pipeline, sharing how the “sausage is made” while providing actionable steps attendees can take back with them to improve their content marketing strategy. Key topics that will be discussed are the importance of “repackaging” content to fit different audience and channel needs, finding your brand voice or POV in a sea of competitors, failing fast, and delivering on “less is more”.

Immediate steps to implement into your content and promotion strategy:

How to find the most helpful/digestible content for an audience that demands clarity.

• Real life examples of grass roots efforts that you can replicate within your teams and organizations
• Scalable case study of a high value production and it’s payoffs

Opportunity for live Q&A:

Marketers often view working with industry analysts as a necessary evil and an opportunity to tell them everything about what makes their product or service great. Many marketers only interact with analysts during evaluations, then forget about them until the next one. Getting the most out of industry analysts, however, requires ongoing engagement and listening as much as (or preferably, more than) you speak.

Hear from Recovering Marketer and Forrester VP and Research Director Joseph Blankenship (JB) who was a cybersecurity marketer for 10 years before joining Forrester as a Senior Analyst, Omdia security industry analyst Melida Marks, and moderator and public relations and analyst relations expert Carmen Harris. The panel will talk about what successful marketers and companies are doing as they interact with analysts.