The agenda is subject to change. To experience the full conference, we recommend you arrive to attend the first workshop (12pm CT on Sunday, Dec 7) or at least the Opening Night Reception (7pm CT on Sunday, Dec 7) and leave after 3pm CT (CyberMarketingCon) or 8pm CT (CyberCEO Summit) on Wednesday Dec 10. Save the sessions you like on the conference app!
Gone are the days of relying on the SiriusDecisions matrix like it’s gospel. It’s 2024 (almost 2025), and let’s face it—traditional demand gen tactics are falling flat. Channels that used to deliver are now ghost towns, and the playbook needs a serious upgrade. This session dives into what’s actually working in modern demand generation and what you should be leaving behind. We’ll explore the unconventional strategies that are cutting through the noise, driving results, and making waves in the cybersecurity space. If you’re ready to ditch the old rules and embrace the new world of demand gen, this session is for you.
More likely than not, you’ve heard that email marketing is dead. But despite what some say, email marketing remains a cornerstone of effective communication with prospects and customers alike. With the ability to generate $42 for every $1 spent, email is also one of the most cost-effective marketing channels. But, like dating, not everyone has “game.” From dwindling audience lists to battling it out with the new Google and Yahoo bulk sender rules, email can be a scary path to go down. That’s why in this session I’ll provide actionable insights and practical strategies for enhancing your cybersecurity email marketing campaigns. Don’t miss this opportunity to *click* with your audience and *deliver* more value, one email at a time.
When my previous boss asked me to start a community for the company, I said no. I knew it was destined to fail.
There's a lot of reasons to start and run a community, and a lot of reasons NOT to. One must consider time, resources, need, and value.
In this bold but informative talk, Gianna Whitver, CEO & Co-Founder of the Cybersecurity Marketing Society, will share the steps, resources needed - and the decision criteria - to starting vibrant, healthy, growing community.
Wrap up an incredible week at CyberMarketingCon by joining us for the afterparty—a night of celebration, networking, and unwinding after all the sessions and discussions. The location is still under wraps, but we promise it will be worth the wait. Expect a vibrant atmosphere, great music, and the perfect opportunity to connect with fellow attendees in a more relaxed setting. Whether you’re looking to continue the conversations from the day or just kick back and have some fun, the afterparty is where you’ll want to be. Stay tuned for more details on the venue—this is one event you won’t want to miss!
Join an intimate and exclusive gathering of industry leaders at the CEO Dinner, an evening dedicated to fostering high-level connections and conversations. This invite-only event offers a unique opportunity for CEOs and founders in the cybersecurity space to engage in candid discussions in a relaxed and sophisticated setting. Enjoy a gourmet meal and premium beverages while networking with peers who share your challenges and ambitions. Whether you're looking to forge strategic partnerships or simply exchange ideas with fellow visionaries, this dinner is designed to inspire collaboration and growth at the highest level.
(90-120 minutes. Will require a paid subscription to n8n.io)
Welcome to the future of lean marketing operations. In this hands-on workshop, you'll learn to build your own AI-powered marketing agent using n8n—an open-source workflow automation tool that plays beautifully with tools like ChatGPT, Slack, Notion, LinkedIn, and hundreds of other apps.
You'll walk through real-world use cases that automate high-impact marketing tasks, from generating leads and qualifying them, to summarizing customer calls and repurposing content across channels. This isn't a tool tour or a theoretical deep-dive—it's a practical, tactical build session where you'll create your own fully functional AI agent by the end of the workshop. You'll leave with plug-and-play templates, tested workflows, and the skills to scale your impact without increasing headcount.
Learn how to use n8n to build workflows that automate marketing tasks Set up a no-code AI assistant that can perform lead enrichment, email drafting, content repurposing, and more Build an agent that connects to OpenAI, Slack, Notion, LinkedIn, Google Sheets, and other key tools Use prompt engineering to guide your AI agent's tone, quality, and output format Take home ready-to-use templates to replicate and adapt in your own GTM stack
I want to walk the audience through the process of exploiting a vulnerable machine and explain the process and cyber lingo along the way. Many marketers have little to no reference for the "technical" aspects of cybersecurity, and I want to present a low-threat opportunity for them to see the "super technical" pieces in an easily digestible manner. They won't all be pentesters at the end of it, but some of them will have the skills to impress their colleagues and customers.
Step-by-Step to Incredible DIY but Enterprise-Worthy Cyber Marketing Assets
This interactive workshop introduces a smarter, faster way to create professional cyber marketing assets in Canva, with no design background required.
We’ll explore a variety of premium templates curated specifically for cyber marketers, each created with modern design best practices & leading industry trends in mind. From clear typography hierarchy and balanced layouts, to consistent padding and modular sections, you’ll learn how to produce visually consistent, professionally designed assets in minutes - without starting from scratch or waiting on multi-day creative fulfillment.
Attendees will follow along with a free DesignSpace Canva template resource, applying sample brand assets (yes, even your own!) in real time while learning how to seamlessly integrate logos, color palettes, and design systems for professional results.
By the end of the session, participants will walk away with:
