Workshop: No Alignment, No Results: Diagnosing and Fixing Strategic Disconnects in B2B Marketing

Marketing leaders often inherit fractured alignment with executive stakeholders, leading to missed pipeline goals, attribution battles, and frustrated CEOs. In this interactive workshop, attendees will walk through a proven alignment diagnostic framework developed by Charles Gold, CMO of ThreatConnect, to identify and fix gaps with the CEO, CRO, market strategy, and internal resources.

Attendees will learn how to assess misalignments, structure a joint GTM scorecard, and adopt a shared accountability model across the leadership team. The workshop will use real-world examples, templates, and tactical tools to drive a discussion among CMOs. Attendees will share insights, learn from their peers, and walk away with actionable templates to improve alignment in their organizations.

Leave this workshop with:

• A Proven Alignment Diagnostic Framework - Learn a structured approach to assess alignment across the CEO, CRO, market, and resources—so you can quickly identify strategic disconnects that may be stalling growth.

2. How to Build Shared North Star Metrics with Sales - Discover how to define and implement shared performance goals (like SQLs, pipeline coverage, and sales efficiency) that unify GTM teams and drive better forecasting accuracy.

3. A Toolkit to Operationalize Alignment - Walk away with templates and tools—including an executive alignment scorecard, reverse waterfall model, and GTM leadership meeting cadence—that you can apply immediately.