Workshop: Crawl, Walk, Run: Leveling Up Your SEO skillset

This SEO workshop is ideal for content marketers or digital marketers that know the basics of search engine optimization, but want to dig deeper into building an enterprise SEO strategy and mastering technical SEO. This session will cover essential skills, strategies and tools for managing an SEO program in house, and will share a number of tips related to search engine crawlability and discoverability, keyword research, content strategy, domain authority and technical website health. The session will also detail challenges unique to marketers working with B2B cybersecurity brands. Participants should come prepared to follow along with a laptop as we walk through a typical SEO audit, discuss high-value priorities and outline a long-term strategy.