Workshop: "Be the Hack": Humor's Impact on CS Marketing

I'm Jon Selig: Half salesguy, half-stand-up comic, and all parental disappointment. The only thing colder than leads from trade show badge scans... ...are marketers' feet when trying to stand-out in a sea of cybersecurity sameness. Cyberattacks are to be taken seriously - but it doesn't mean humor should be avoided when it comes to educating and informing prospects how your company prevents them. Comedians use processes, skills, and methods to: 1) Understand their audiences 2) Relate to them by quickly highlighting their pains & challenges 3) Elicit emotional reactions that earn attention and time Join me for a hands-on workshop, where I’ll share with attendees how: - How tasteful, hyper-relevant humor impacts prospects and be used to stand out from the noise - Why we laugh at things - To transform a painful challenge you solve for your target persona into short-form, icebreaking hyper-relevant humor that gets them saying “that’s funny because it’s true” - How it can be deployed and exploited across sales & marketing channels