Hacking Threat Research Marketing: Proven Strategies for Success

Headcrab. Kinsing. Operation CuckooBees. The cyber marketing space is buzzing with research. Sometimes it’s a race to break news and others it’s a slow burn that requires careful planning and creativity. PR and marketing pros must translate technical findings for the masses, and authentically communicate them to deliver value for the community, drive interest with media, and ultimately, raise the company’s profile. And as more vendors create teams to explore the latest threats, cutting through industry noise becomes more difficult. 

Jennifer Tanner, SVP at Look Left Marketing, will lead a panel discussion with seasoned pros Bill Keeler (Semperis, Cybereason), Nicole Canulla (Aqua Security, Kaspersky, ESET), and Jessica Lavery (Black Kite, Veracode). Sharing real experiences and lessons learned, they will offer tips for effectively building relationships with global research teams across cultures, discuss crafting stories that capture headlines and provide strategies for navigating challenges in threat research marketing.