When Epic Shifts Happen - Adapting Your Marketing Strategy Towards Opportunity, in a Rapidly Changing World

10:05 am
-
10:30 am

Whether it's AI, geopolitical events, COVID, competitors or technology advancements, marketing leaders need to constantly be aware and in sync with customers, markets and world events to adapt their marketing strategy to continuously find new opportunities, demonstrate value, maximize results, and drive brand leadership. Those who do, are putting themselves and the company in a position for success. Those who don't, risk everything.

from this session:

What you will learn:

Specific examples of shifts in marketing strategy based on technology, market and world events

The importance of building strategic relationships with customers for long term success:

Session Agenda

  • Specific examples of shifts in marketing strategy based on technology, market and world events.
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  • Changes in GTM strategy and alignment with executives and sales.
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  • Examples of standing out and leading in your market segment.
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  • The importance of building strategic relationships with customers for long term success.

Speakers

Dan Lowden

Chief Marketing Officer

Blackbird.AI

Dan Lowden

Chief Marketing Officer

Blackbird.AI

Dan is the CMO at Blackbird.AI and leads the company’s strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.

About this Session's Track

GTM, Strategy & Exec Leadership

Hear from seasoned executives on crafting go‑to‑market strategies, aligning cross‑functional teams, and leading transformative growth initiatives.