What Three Years at Wiz Taught Me About Marketing

When I joined Wiz, we were a small startup. Three years later, we became a $32 billion Google acquisition.

In this session, I'll break down the five biggest lessons that transformed how I think about marketing forever. You'll hear why praise is the most underrated growth lever, how humor outperforms “professional” marketing, why the TINIEST details matter more than big plans, and how brand drives pipeline better than any spreadsheet. I'll also share hard-earned truths about moving fast, marketing without a budget, and building from the inside out.