Vibe Code Your Way to a Promotion: Build Sh*t That Attracts Your Buyer (No Engineers Required)

10:00 am
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10:35 am

You don’t need to be an engineer to build tools anymore. And if all you're using AI for is to ask for a pretty picture, you're using AI wrong. Today, to build an app, you need a laptop, a little audacity, and a few prompts. Whether it’s a budget tracker, a viral mini-site, a custom image generator, or a lead magnet disguised as a game, marketers can now create attention-grabbing apps without ever opening VS Code (if you even know what that is). This talk is about turning your ideas into reality with AI. We'll show you how to vibe code everything from scrappy internal tools to slick public-facing apps that drive pipeline, all without waiting on dev resources or asking for permission. The bar is on the floor, and if you're not taking advantage of these tools, you're falling behind. We'll pickup the keyboard and walk through how you can vibe code your way into your next promo.

  • Vibe coding in our sense = building marketing tools with AI, no devs required.
  • Use GPTs, SOM vibe coding tools, and YouTube to spin up real stuff, fast.
  • From internal ops to external campaigns, build once, scale impact.
  • Building micro-tools doesn't require a 500k budget anymore.
  • The best marketers aren’t just thinking about ideas, they’re shipping them.

Session Agenda

  • Vibe coding in our sense = building marketing tools with AI, no devs required.
    ‍
  • Use GPTs, SOM vibe coding tools, and YouTube to spin up real stuff, fast.
    ‍
  • From internal ops to external campaigns, build once, scale impact.
    ‍
  • Building micro-tools doesn't require a 500k budget anymore.

Speakers

Joseph Barringhaus

VP, Marketing

Maze

Joseph Barringhaus

VP, Marketing

Maze

Joseph Barringhaus is the VP of Marketing at Tamnoon, where he’s likely shouting about demand generation, product-market fit, pipeline acceleration, and every flavor of sales-marketing alignment you can imagine. Before Tamnoon, he was the VP of Marketing at Sonrai Security and has been in the cyber game long enough to know which metrics actually matter, and which ones just look good in a board deck. He's passionate about using AI (the helpful kind) and building teams that move fast.

A proud Texan based in Dallas, Joseph is glad the whole Cyber Marketing crew came down to Austin, because if you're gonna say “y’all,” you better say it on your turf. He’s a husband, a father of three kids under four (yes, he’s tired), and a firm believer that good marketing should sound like a human wrote it. Because one did. Probably after bedtime.

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Tom Granot

Chief Marketing Officer

OpenOps

Tom Granot

Chief Marketing Officer

OpenOps

Tom is a former engineer, product marketer, and fractional CMO. As part of his work with multiple cybersecurity and other deeply technical companies, he creates product marketing collateral, content, and various other AI-generated and interactive tools.

He is keen on understanding problems that are hard to explain and then being the first one to create terrific materials around them that walk people through them with great detail.

About this Session's Track

GTM, Strategy & Exec Leadership

Hear from seasoned executives on crafting go‑to‑market strategies, aligning cross‑functional teams, and leading transformative growth initiatives.