Using Gift Cards in Marketing: Pros, Cons, Let s Debate!

This panel will dive into using gift cards as a marketing strategy to secure meetings with potential cybersecurity prospects. We'll discuss the effectiveness of using gift cards as an incentive, the pros and cons associated with this tactic, and the various ways gift cards give buyers "the ick" and whether that's overcomable.

The panelists have used this tactic, and they want to share the good, the bad, the ugly, and the major opportunities that have come out of it!

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