KEYNOTE: Old Channel is Dead. The Future is Community.

GTM in cyber is increasingly channel-driven. As customers adapt to economic headwinds by buying platforms over point solutions, direct sales becomes noisier and noisier.

At the same time as companies just starting channel programs and entering channel, channel is changing. The old ways of channel are dying…the new strategy of channel is community.

Channel - and its new evolution - is not an insurmountable conundrum, or an untamable beast. Existing marketing & GTM teams are primed to take advantage of channel-led growth. With a dose of team flexibility, a strong growth mindset, and some entrepreneurial thinking, any cyber business can become a cyber channel business. 

Charlene Ignacio, CEO of Fornix Marketing and long-term CMO, Channel Chief, and Multi-Industry CEO takes the stage to show cybersecurity product and services companies that they can launch into the channel successfully!

‍