Under Resourced, Over Utilized: How to Get the Most out of Your Content Marketing Strategy

10:40 am
-
11:15 am

As cybersecurity marketers we’ve all been there: minimal budget, big expectations, stuck wearing too many hats, but somehow always getting the job done. Join the Strategic Marketing and Comms team from Cisco Talos as they break down their go to strategy for home grown content to ways they scale to create award winning content.

This panel with Hazel Burton, Madison Burns, and Mitch Neff will tap into over 40 combined years of cybersecurity marketing knowledge to share what Talos has found to be successful in getting threat and security research seen and engaged with by millions. The trio will walk attendees through a typical content pipeline, sharing how the “sausage is made” while providing actionable steps attendees can take back with them to improve their content marketing strategy. Key topics that will be discussed are the importance of “repackaging” content to fit different audience and channel needs, finding your brand voice or POV in a sea of competitors, failing fast, and delivering on “less is more”.

Immediate steps to implement into your content and promotion strategy:

How to find the most helpful/digestible content for an audience that demands clarity.

  • Real life examples of grass roots efforts that you can replicate within your teams and organizations
  • Scalable case study of a high value production and it’s payoffs

Opportunity for live Q&A:

Session Agenda

  • Immediate steps to implement into your content and promotion strategy.
    ‍
  • How to find the most helpful/digestible content for an audience that demands clarity.
    ‍
  • Real life examples of grass roots efforts that you can replicate within your teams and organizations.
    ‍
  • Scalable case study of a high value production and it’s payoffs.

Speakers

Mitch Neff

Head of Talos StratComms

Cisco Talos

Mitch Neff

Head of Talos StratComms

Cisco Talos

Mitch Neff is a cybersecurity marketing and communications leader with over two decades of experience translating complex threat intelligence into compelling narratives that resonate with technical experts, executive leaders, and the broader public. A leader at Cisco Talos and a trusted advisor to some of the industry’s most influential voices, Mitch has built a reputation for strategic storytelling and brand development. His work helps organizations craft messaging that builds trust, drives engagement, and cuts through the noise.

A speaker, panelist, and podcaster at the intersection of security, media, and strategic communications, Mitch shares practical insights on shaping influence in a crowded threat landscape. His "first be right, then be first" approach blends sharp editorial instincts with a deep understanding of the cybersecurity ecosystem—making him a go-to voice for communicators navigating the high-stakes world of digital defense.

Madison Burns

Strategic Communications Manager

Cisco Talos

Madison Burns

Strategic Communications Manager

Cisco Talos

As a key player at Talos, Cisco's threat intelligence research organization, Madison creates impactful content that protects and informs customers and elevates the Talos brand. She excels in managing dynamic events, producing livestreams, and coordinating strategic communications across various channels. From spearheading quarterly Threat Updates to helping drive the execution of Talos’ Year in Review Report, she is deeply embedded in cybersecurity marketing initiatives. Madison is instrumental in the planning and execution of Talos’ presence at major conferences, including Cisco Live!, BlackHat, and RSA, while ensuring cross-functional alignment with sales and marketing teams. Passionate about continuous learning and innovative problem-solving, she thrives in the fast-evolving cybersecurity landscape, always working to strengthen Talos’ market presence and thought leadership.

About this Session's Track

Security Research & Content Marketing

Learn how to leverage original threat research and technical insights to create authoritative content that educates your audience and fuels demand.