The CyberMarketer’s Guide to Working with Analysts

Carmen transforms technical brilliance into market leadership through Signal&Noise, fixing what’s broken in cyber PR after a decade of watching enterprise tech waste millions on ineffective communications. Her Breakthrough Influence Engine™ cuts through the noise with precision strategies that deliver measurable impact—smart, fast, and free of BS or vanity metrics. Her Authority Impact Index™ quantifies how communications drive business authority, with clients seeing up to 3x improvement in executive message adoption and 28% faster pipeline progression. No more guessing if your Communications Function works—you’ll know exactly what’s delivering value. Carmen doesn’t wait for results; her approach delivers immediate, exponential impact because technical innovators deserve recognition now.

When she’s not driving client success, Carmen challenges conventional wisdom through her ‘Audacity of Comms’ newsletter and ‘Audaciously Speaking’ podcast, delivering raw insights on market leadership with zero corporate jargon. Her philosophy is simple: Cyber innovators deserve market recognition now.

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Joseph supports security and risk professionals, helping clients develop security strategies and make informed decisions to protect against cyberattacks. As a research director for Forrester, he leads the analyst team researching security leadership, the role of the CISO, infrastructure and operations, detection and response, and Forrester’s Zero Trust model of information security. His own research focuses on insider risk management, security operations, and security management.

Joseph has presented at industry events, been quoted in the media, and written on a variety of security topics. His almost 20 years of cybersecurity experience include marketing leadership and product marketing roles at Solutionary, McAfee, Vigilar, and IBM (ISS), where he focused on managed security services, consulting services, email security, network security, and compliance. As a marketing leader, Joseph helped align client needs with marketing strategy, messaging, and go-to-market activities while educating users about security strategy.

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Practice Director Melinda Marks manages Omdia's cybersecurity analyst team focused on buy-side research and go-to-market services. With more than 20 years of experience in technology marketing and strategy, Melinda is passionate about conveying product value and differentiation and driving revenue.

Prior to joining Enterprise Strategy Group, Melinda was chief marketing and strategy officer for Soluble, a startup focused on automating application security testing for developers (acquired by Lacework). She was also VP of Marketing at Armorblox, VP of Marketing at Styra, and head of marketing for StackRox (acquired by Red Hat). Her experience includes running competitive/market intelligence and product marketing teams at Tenable and running global communications for four years at Qualys. She also many years at tech companies, including six years at VMware, where she built its original customer reference program, led product PR, and was on the core planning team for VMworld since its inception. She holds a bachelor’s degree in English from the University of California at Berkeley.

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