Surviving and Thriving as a Brand on Reddit

Reddit is seen as hostile, a community of basement dwelling neck beards, and generally designed to swallow the souls of marketers and sellers alike. While a lot of that holds true, for brands, there is still a significant amount of value to be gained, and ignoring a channel because it’s challenging to navigate is simply a missed opportunity. 

In this talk I’ll help you crawl, walk, and thrive as a brand on Reddit, stemming from my experience leading some of the largest communities on the platform. I’ll share real data and insights, help you avoid getting downvoted into oblivion, and find internal experts that are equipped to join conversations. However, I will not cover how to market, sell, or spam subreddits, because there is no value in that approach.