Survive and Win The (Not Quite Yet) Product Launch

Topic: launching a product that isn't real, and might not be for N months.

How many of us have been asked to have a big product launch for a feature that won't actually get to customers for 6+ months? And then get equal attention once it's actually live? (Answer: Every single person here who is in product marketing or communications.) Receiving this mandate swirls with questions, like:

What are success metrics now vs at GA?:

Let's turn these stomach-churning fire drills into wins for your marketing team, your company, and most importantly, the security teams who will (eventually) use your product. In this session, we'll use case studies of (not quite yet) product launches to uncover:

• A framework to decide what to do now vs at GA
• Enablement steps to win hearts and minds today and at GA

KPIs to continually measure success:

Bonus: Ways to align your broader organization on the benefits of launching an available product