Steal My Playbook LIVE: Workshop on Winning at Short Form Video
Most teams overthink short-form video and either never ship or way overproduce into something even they wouldn’t consume. In this hands-on workshop, you’ll turn your niche expertise into a scroll-stopping, 30–90s video, and if you want, you can actually hit publish before you walk out of the room.
We’ll use a simple, repeatable system:
- grab attention in the first five seconds (the multi-stage hook)
- show something real
- keep the pace tight
- speak like a human
- make a natural ask
You’ll learn how to pick a topic your buyers care about, draft a conversational hook, record with your phone (no studio needed), cut ruthlessly, add captions, and post to your platform of choice (Reels, TikTok, or YouTube Shorts).
Expect live demos, examples of good and bad, and immediate feedback. You’ll leave with your first video live, a 7-day “ship daily” plan, and the confidence to create consistently, without sounding salesy or spending hours in an editor.
I will not force you to participate, but if you want to make a video while here, have your phone ready to do so. I record in TikTok, but also have recorded in Instagram Edits or CapCut.
Bring a smartphone with your preferred app installed - perfection not required.
Session Agenda
- Grab attention in the first five seconds (the multi-stage hook).
- Show something real.
- Keep the pace tight.
- Speak like a human.
Speakers

About this Session's Track
Security Research & Content Marketing
Learn how to leverage original threat research and technical insights to create authoritative content that educates your audience and fuels demand.