Security Buyer Report Insights: Evolving Buyer Behavior & the Essential 2026 Guide
In today’s fast-paced security market, understanding how buyers choose tools and services is more critical than ever. Beginning in 2023, ActualTech Media surveyed hundreds of security professionals and decision-makers to uncover how they evaluate, select, and purchase new solutions.
This December, ActualTech will release the highly anticipated third edition of the Security Buyer Report—revealing 2026 buyer behavior, highlighting shifts since 2025, and equipping security marketers with insights to sharpen their messaging for an evolving market.
The report will debut live at CyberMarketingCon 2025 in Austin, where ActualTech Media will break down the findings and engage with attendees on how to better support busy security professionals in making informed decisions.
Session Agenda
- In today’s fast-paced security market, understanding how buyers choose tools and services is more critical than ever.
- Explore key ideas from Security Buyer Report Insights: Evolving Buyer Behavior & the Essential 2026 Guide.
- Hear practitioner-led perspectives from the cybersecurity marketing community.
- Gain actionable insights for your marketing and GTM strategy.