The Influence Game: How PMMs Drive Alignment Across Functions

2:55 pm
-
3:45 pm

This session explores one of the core superpowers of product marketing: building alignment and driving impact while balancing authority, influence, and competing expectations. Join seasoned Product Marketing leaders as they share strategies for navigating the complex dynamics across product, sales, communications, and executives.

As the connective tissue between teams, Product Marketing plays a unique role in managing priorities that often conflict. With lean resources, technical buyers, extended sales cycles, and high-stakes launches, the ability to influence outcomes isn’t just valuable, it’s essential. Misalignment can delay innovation and create financial impact for both the business and its customers.

Most PMMs hone these skills through experience, learning, adapting, and evolving along the way. This panel brings those lessons to life with actionable playbooks that help you strengthen influence, build credibility, and accelerate results.

Session Agenda

  • This session explores one of the core superpowers of product marketing: building alignment and driving impact while balancing authority, influence, and competing expectations.
    ‍
  • Join seasoned Product Marketing leaders as they share strategies for navigating the complex dynamics across product, sales, communications, and executives.
    ‍
  • Misalignment can delay innovation and create financial impact for both the business and its customers.
    ‍
  • Most PMMs hone these skills through experience, learning, adapting, and evolving along the way.

Speakers

Lauren Taylor

Vice President, Product Marketing

HackerOne

Lauren Taylor

Vice President, Product Marketing

HackerOne

Lauren Taylor is the Vice President of Product Marketing at HackerOne, where she leads go-to-market and product strategy across a portfolio of offensive security solutions. With over 15 years of experience spanning startups and global enterprises, she brings deep expertise in market research, product innovation, positioning, and customer insights.

Lauren is passionate about building high-performing teams and navigating the messy middle of bringing new products to market. She’s known for turning ambiguity into clarity, connecting strategy to execution, and creating compelling narratives that drive adoption and growth.

Luke Luckett

Director of Product Marketing

SpecterOps

Luke Luckett

Director of Product Marketing

SpecterOps

Luke leads the Product Marketing function at SpecterOps. With a marketing background spanning industries as diverse as cybersecurity, media and advertising, travel and insurance, he brings a consultative approach to delivering actionable messaging, GTMs, and field/partner enablement that win for global organizations. Luke maintains the PMP credential, holds a graduate certificate in Cybersecurity risk management from Georgetown, and a BA from NYU. He loves podcasts, boot camps, and making vegan chili.

Beth Barach

VP Product Marketing

Brinqa

Beth Barach

VP Product Marketing

Brinqa

Beth is a results-driven marketer with more than 20 years of experience and excels at solving complex business challenges, building and leading product marketing and cross-functional teams, and translating technical benefits into business value. She has held various product marketing, technology partner marketing, and channel marketing roles, in publicly and privately held cybersecurity and technology companies.

About this Session's Track

Product Marketing & Cybersecurity Perspective

Gain technical and market intelligence on positioning cybersecurity products, telling the right story, and translating complex technical capabilities into compelling customer value propositions.