No Data, No Problem: Measuring Success With Incomplete Metrics

Are you ready to move beyond impressions and views to justify budget and resources? Join this session to explore how to shape quantitative analysis where only vibes and anecdotes exist now. With a spreadsheet in her heart and a sassy comment in her mouth, Pam will share her experience in Decision Sciences to walk through real-life examples in developing success measures like analyst report ROI and marketing program performance.