Marketing To and Through MSPs: The NFR-First Approach

10:35 am
-
11:00 am

One "S" Managed Service Providers are often overlooked or misunderstood by cybersecurity companies. This session will go through the do's and don'ts of working with and marketing to the outsourced IT Department of Global SMBs: Managed Service Providers. 

Join this session to learn:

What events do MSPs attend:

Session Agenda

  • What is "NFR" and why it's the only CTA that matters to MSPs.
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  • What's the best way to reach MSPs.
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  • What events do MSPs attend.

Speakers

Jeremy Young

Community Growth Strategist

Huntress

Jeremy Young

Community Growth Strategist

Huntress

Jeremy Young is a seasoned MSP channel leader based in Austin, TX. Following early career roles at HP and Verizon, he joined Duo Security in 2017 to help build their MSP program. After Duo's acquisition by Cisco, Jeremy joined Huntress Labs as employee #19 in 2019, contributing to their early growth. In late 2021, he built Blumira's MSP channel from scratch, growing it to over 50% of the company's revenue within three years. Young has now returned to Huntress to further their mission of providing managed security to the 99% of companies outside of the Fortune 500 who can't afford an elite security team in-house.

About this Session's Track

GTM, Strategy & Exec Leadership

Hear from seasoned executives on crafting go‑to‑market strategies, aligning cross‑functional teams, and leading transformative growth initiatives.