Marketing Time Machine: Reinventing a Legacy Brand for the AI Era

4:15 pm
-
5:00 pm

What do you get when you mix a 25-year-old tech brand, the rise of AI, and a CMO who’s seen it all? A masterclass in modern marketing transformation. Join Brian Goldfarb, CMO of SolarWinds, as he pulls back the curtain on how a legacy company evolves through seismic shifts from the dawn of the internet to cloud, cybersecurity, COVID, and now the AI gold rush.

In this session, Goldfarb will unpack how to modernize without losing your roots, why fundamentals still beat fads, and how every marketer today, regardless of experience, starts from the same line. Expect sharp insights, honest takes, and a few surprises as we explore what it really takes to turn “old” into “next.”

Session Agenda

  • A masterclass in modern marketing transformation.
    ‍
  • In this session, Goldfarb will unpack how to modernize without losing your roots, why fundamentals still beat fads, and how every marketer today, regardless of experience, starts from the same line.
    ‍
  • Expect sharp insights, honest takes, and a few surprises as we explore what it really takes to turn “old” into “next.”.

Speakers

Brian Goldfarb

Chief Marketing Officer

SolarWinds

Brian Goldfarb

Chief Marketing Officer

SolarWinds

Brian Goldfarb is CMO at SolarWinds, leading global marketing for a portfolio that spans observability, database, and service management. He’s spent 20+ years at the intersection of tech and growth—launching Google Cloud Platform, scaling Azure and developer tools at Microsoft, and driving Salesforce’s platform business. At startups like Chef and Amperity, he’s helped build categories and GTM engines from the ground up.

As CMO at Splunk, Brian transformed marketing into a multi-product, multi-audience machine, helping expand beyond IT into cybersecurity and doubling revenue from $700M to nearly $1.5B. As CMO at Tenable, he introduced Tenable One, the company’s flagship exposure management platform. He’s a builder, a strategist, and a repeat driver of meaningful scale.