Leap Across the Pond: Unlocking EMEA Growth Opportunities for U.S. Startups

2:20 pm
-
2:45 pm

Ready to take the plunge into the EMEA market? It's a wild ride, but when done right has huge potential! Expanding into this dynamic region offers immense growth potential, but let's be real—navigating 115 countries, each with its own unique flavour, can be a bit of a culinary (and cultural) adventure. Timing and strategy are your secret ingredients for success. 

Join Hannah Laurence as she dishes out the essential considerations for mapping out your EMEA market strategy where she explores:

  • Maximising your ROI with smart spending and targeting the right EMEA markets
  • Cracking the code on cultures and tailoring your campaigns to the local market

Supercharging your reach with strategic local partnerships:

Whether you're just starting your journey or considering taking the leap, this session will share actionable insights and practical strategies to help you unlock growth opportunities.

  • Learn how to maximise your ROI by identifying the most strategic markets in EMEA to target, ensuring your marketing spend is optimised for growth.
  • Understand the importance of tailoring your marketing campaigns to resonate with diverse local cultures across EMEA, enhancing campaign effectiveness and brand acceptance.
  • Discover how forming strategic partnerships with local businesses can supercharge your market reach, providing valuable insights and facilitating smoother market entry.

Session Agenda

  • Maximising your ROI with smart spending and targeting the right EMEA markets.
    ‍
  • Cracking the code on cultures and tailoring your campaigns to the local market.
    ‍
  • Supercharging your reach with strategic local partnerships.

Speakers

Hannah Laurence

EMEA Marketing Manager

Endor Labs

Hannah Laurence

EMEA Marketing Manager

Endor Labs

Hannah Laurence is the EMEA Marketing Manager at Endor Labs, where she leads international growth efforts for the fastest-growing application security startup. With 9+ years of experience across Field and Geo Marketing, she’s built pipeline and brand awareness across global markets — from intimate roundtables to full-blown field campaigns. Since 2019, she’s been deep in the world of AppSec, navigating everything from pandemic pivots to the fast-moving frontier of AI. She’s especially passionate about helping U.S. tech startups find their footing (and their following) in the wonderfully complex world of EMEA.

Armed with a Bachelor of Business, Hannah combines strategic thinking with hands-on hustle — delivering campaigns that connect, convert, and occasionally involve lightsabers or rooftop cinemas. She’s big on mentoring, loves collaborating with sales and product teams, and believes great marketing should always be equal parts smart, scrappy, and with a sprinkle of fun.

About this Session's Track

GTM, Strategy & Exec Leadership

Hear from seasoned executives on crafting go‑to‑market strategies, aligning cross‑functional teams, and leading transformative growth initiatives.