Launching from Stealth Mode: The Ultimate Guide

In this talk, we will focus on a very significant, very exciting and very stressful event in the life of a startup, launching from stealth mode, often managed by a one (overextended) person marketing team.

We will cover why companies enter and exit stealth mode in the first place and what launching from stealth mode actually means. We'll discuss realistic expectations of doing it well and avoidable pitfalls. We'll dive into the practical aspects and the infrastructure needed for the launch: website, PR, analytics, remarketing, PPC, and support from the startup ecosystem. And we will dive into the launch results of the recently acquired startup Entitle where I led the project.