Introducing Narrative to Audience (NTA): Radically Simplifying Life for Cyber PMMs

Let's face it—cyber product marketing is more chaotic than ever. Constant launches, events, messy messaging, and content chaos leave most PMMs ready to throw in the towel as we're asked to do more with less. After 12 years inside the storm—across startups, scaleups, Splunk, and now Cisco—I realized something had to give. So I started building something new.

In this talk, I'll introduce Narrative to Audience (NTA)—a practical, narrative-first system designed to radically simplify the PMM experience. We'll cover:

• Part 1: The Journey — My story navigating through the cyber maze for twelve years and seven vendors.
• Part 2: The Complexity — Lessons from orchestrating messaging across massive portfolios and ever-shifting orgs.
• Part 3: The Shift — Why I started building a new system powered by AI to put narrative—and sanity—back in the PMM's orbit.

AI isn't a threat to product marketers if we harness it. It's an opportunity to escape the grind and focus on what matters: crafting stories that land and building trust with our audience.

Top 3 Takeaways:

• A practical framework (NTA) to simplify your role as a Cyber PMM - Learn how Narrative to Audience brings clarity and focus to messaging, content, and buyer engagement—without burning you out.
• Survival tips from inside the GTM machines of Dell, VMware, Splunk and Cisco - Get real-world insights on navigating messaging complexity at scale, and how to survive (and lead) without authority.
• How AI can become your ally, not your replacement - Discover how AI can help Cyber PMMs fight digital chaos, cut through the hype, and do more with less.