Influencing with Influencers: But Don't Say Influencers

Everyone wants to call themselves a thought leader and be an "influencer," but no one wants to work to be a thought leader. And, I'll be honest. I hate the word influencer, and so do the experts you're working with. In this session, we'll explore working with industry leaders who not only bring credibility and trust but also offer deep insights and innovative perspectives that can elevate your product's reach.

To take it a step further, we'll share how we used industry experts as part of a more cohesive launch and are still using those posts months later as some of most powerful ads, DMs from sales reps, and references in email.