From Brand to Demand: Launching a New Category and Creating a Full-Funnel Campaign

Your marketing leadership team has decided to create a new category. Now what? 

Join this session and learn how operationalize a new category launch into a multi-threaded demand generation campaign. We'll take you through all the steps – from messaging to MQLs – and give you a real-world case study of how Cloudflare launched the connectivity cloud category and translated that into tangible pipeline.

Attendees will learn: 

- How to get alignment across various marketing and sales functions
- Critical content requirements needed to launch a campaign
- Best practices in rolling out the demand generation launch across the organization