How We 10x'd Our Team's Creativity With AI / The Practical AI Playbook for Cybersecurity Marketing
I'll share how our marketing team at Wiz uses AI in our daily work. No theory, just practical stuff we've learned. I'll walk through our internal processes, our prompt library, and how we train the team to use these tools effectively.
One of the biggest challenges of marketing teams is enabling and empowering everyone to use more AI (for everything), but we managed to solve it at Wiz. You'll see real examples like how we used Claude and Midjourney to quickly create 70+ themed items for our "WizMart" grocery store booth at RSAC, and how we used Bolt to build full website mockups in a fraction of the usual time. This is about concrete ways to make yourself and your colleagues from the marketing team more productive using AI.
- Our simple process for integrating AI tools into a busy marketing team
How to build a prompt library that actually gets used:
Real examples of AI-powered projects that saved us weeks of work
How to train your team to write effective prompts without becoming AI experts:
Session Agenda
- No theory, just practical stuff we've learned.
- How to build a prompt library that actually gets used 3.
- Common mistakes we made and how to avoid them 5.
- How to train your team to write effective prompts without becoming AI experts.
Speakers
Tom Orbach
Director of Growth Marketing
Wiz
About this Session's Track
GTM, Strategy & Exec Leadership
Hear from seasoned executives on crafting go‑to‑market strategies, aligning cross‑functional teams, and leading transformative growth initiatives.