Workshop: Beat Bobby Fischer: Positioning Your Cybersecurity Product for the Win

Product positioning is one of the first, and most foundational, exercises a product marketer goes through. It defines the parameters of the game you’re playing, and outlines how you’re going to win. It’s an agreement about who the competition is, how you’re different, and which buyers care the most. 

So why is it that, from endpoint to cloud, all our cybersecurity solutions sound so much the same?

In this workshop, we’ll pull back the curtain on product positioning and walk through a step-by-step process to find the game you are uniquely armed to win, based on the framework laid out in April Dunford’s book Obviously Awesome. Along the way we’ll stop and ponder the common pitfalls that cybersecurity marketers face along this journey, and how to side step them.