Workshop: Funnel-nomics: A Practical Process for Setting Next Year s Funnel Targets

No matter how you define your funnel (yes, even if you still use MQLs), there’s a balance between understanding the math and being beholden to it. 

In this workshop, Sarah Hartland will walk you through a funnel projections template you can use to plan your marketing roadmap, document your assumptions, and set your targets for next year. In real-time, you’ll have a chance to plug in your funnel metrics, compare with peers, and check your math. 

To participate, you’ll need your laptop, whatever funnel metrics you have access to, and a general idea of your plans for next year. Not sure where to start, or not comfortable bringing real data to the session? Not to worry. This workshop will be just as useful if you use the provided example data.