Good to the Last Drop: Extract the Value of Threat Research for Your Marketing Program

Whether you are rich with proprietary data from your own in-house tech and talent, or looking to develop thought leadership that integrates the insights of others, starting with a strong marketing strategy and mix of content can set you up for success and a generous pipeline. Hear from a panel of threat research experts and marketers that have generated and influenced millions of dollars of pipeline opportunities based on threat research programs. 

• Understand the 3-legged stool of threat research for marketing: proprietary data and disclosures, trend analysis, and the craft of the customer-centric story 
• How to keep separation between research and marketing to maintain agnosticism and credibility for your research organization
• The roadmap for a holistic marketing strategy for your threat research 
• A look at a tactical playbook to activate and squeeze every last drop of marketing juice from your threat research 
• Advice for measuring the success of your marketing program for threat research