Lessons for Marketers from the First Year of SEC Cyber Attack Disclosures

New SEC regulations took effect in December 2023, mandating publicly traded companies disclose "material cybersecurity incidents" within four days of an attack. December 2024 will mark one year since these rules kicked in. If the current pace of disclosures continues, there will be approximately 70 disclosure reports filed in the first year.

As a cybersecurity marketing content writer with journalism training and a deep interest in research, I have been obsessively tracking these disclosures by reading companies' SEC filings, compiling relevant statistics, and following news coverage related to the disclosures.

Already, there are emerging definite patterns of behavior that contain critical lessons for cybersecurity marketers. Even for cybersecurity companies targeting smaller, non-public entities, there is much to be gained by a deep dive into this new data.

This session will unveil insights from my findings, emphasizing the importance of research for marketers and providing actionable takeaways to help improve content marketing.