From Noise to Signal: The Cyber CMO on the Frontline of AI Change

10:00 am
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10:25 am

Everything in cyber is moving at once—threats, buyer needs, competitors, products, and marketing itself. CMOs belong on the frontline of AI‑driven change, turning noise into signal by creating the system to ingest all of this change and deliver a coherent strategy backed by the right tactics. This session will deliver a framework to manage the change and practical approaches to be ahead of the curve, not in a constant reactive mode.   Cyber CMOs are in a unique position to lead... let's unleash this power.

Session Agenda

  • CMOs belong on the frontline of AI‑driven change, turning noise into signal by creating the system to ingest all of this change and deliver a coherent strategy backed by the right tactics.
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  • This session will deliver a framework to manage the change and practical approaches to be ahead of the curve, not in a constant reactive mode.
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  • Focused content for teams working on CyberCMO Summit.
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  • Practical insights tailored to CyberMarketingCon attendees.

Speakers

Gary Survis

Operating Partner

Insight Partners

Gary Survis

Operating Partner

Insight Partners

Gary Survis is an Operating Partner at Insight Partners, where he leads Insight's AI Transformation across the firm’s portfolio companies, driving operating impact and revenue growth through AI-powered initiatives. As founder of Insight's Marketing Center of Excellence, Gary has been engaged with Insight’s over 500 portfolio companies, focusing on strategic branding, category creation, and driving tactical excellence to propel scaling organizations’ growth. A recognized thought leader on the intersection of AI and marketing, Gary has written extensively on how generative AI is reshaping marketing strategies, execution, organizational structures, and measurement.

In addition to his work at Insight, Gary served for 14 years on the faculty of the Wharton School, where he taught how businesses can leverage sustainability as a strategy to deliver business value creation. He has led sustainable businesses within the solar and business services sectors. He also served for five years on the board of CeresAI, an AI-powered agtech platform that uses computer vision and machine learning to deliver field-level insights for agribusinesses and agricultural financial services.

Gary was formerly the Chief Marketing Officer of Precisely, a global data integrity company. He currently serves on the boards of 6sense, a leading Revenue AI platform for B2B sales and marketing teams, and Exactera, an AI-driven tax compliance company.

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About this Session's Track

CyberCMO Summit

An exclusive, closed-door, CMO-only day of peer strategy discussions and roundtables where CMOs and heads of marketing exchange insights on leadership, strategy, and topics that resonate with the top of the marketing organization.