From Niche to Necessary: Crafting a Successful Cybersecurity Podcast in a Specialized Industry

In today’s saturated podcast landscape, finding and thriving in a niche can be challenging and immensely rewarding. Join Kristin Demoranville, the visionary founder and CEO of AnzenSage and host of the Bites and Bytes Podcast, as she takes you on a journey through the creation and growth of her unique Podcast focused on the intersection of cybersecurity and the food industry. 

Launched in October 2023, the Bites and Bytes Podcast has rapidly gained traction, being listened to in 65 countries. This session will explore the strategies and insights behind starting a niche podcast within the cybersecurity sector. Kristin, who is not a marketer but a self-taught podcaster, will independently share her experiences, challenges, triumphs, and failures in producing, editing, and marketing her Podcast. 

Learn how she identified a crucial gap in the industry dialogue—cybersecurity in the food sector—and turned it into a compelling and accessible conversation that bridges two often overlooked areas. Attendees will gain valuable insights into the importance of following their instincts, embracing the discomfort of putting themselves out there, and the impact a well-targeted podcast can have. 

Discover how the Bites and Bytes Podcast has created a larger conversation about food industry cybersecurity, served as educational material for ESG graduate coursework at Northeastern University, and contributed to NATO’s cybersecurity food resilience training.