Divide the Cost, Multiply the Impact: Successful Co-Marketing with Other Vendors

10:00 am
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10:25 am

Security buyers are overwhelmed by tools, vendors, and noise. In a market leaning toward consolidation and simplicity, the message is clear: make it easier. This session explores how cybersecurity marketers can lead the way by collaborating. We'll unpack how "better together" storytelling, co-branded events, and aligned go-to-market plays are reshaping the way buyers discover and trust new solutions. By joining forces, we not only meet buyers where they are, we offer clarity, community, and value. Learn how to build strategic alliances that reduce marketing costs, expand reach, and, most importantly, deliver a unified experience for the overwhelmed security buyer.

Key Takeaways:

  • Real examples of successful cross-vendor campaigns, events, and programs

Why buyers are craving simplicity and how joint marketing efforts deliver it:

Session Agenda

  • Real examples of successful cross-vendor campaigns, events, and programs.
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  • Tips for amplifying reach and pipeline without multiplying spend.
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  • Why buyers are craving simplicity and how joint marketing efforts deliver it.

Speakers

Mayaan Sella

VP Marketing, Demand Generation

Pentera

Mayaan Sella

VP Marketing, Demand Generation

Pentera

I'm the VP of Demand Generation at Pentera, where I lead global go-to-market strategy spanning digital, field, channel, and marketing operations. Since joining in 2019, I've built Pentera’s demand engine from the ground up, enjoying my role in our rise to a unicorn-status company with customers in over 45 countries.

I've been in B2B Marketing for 10+ years, and am passionate about creative marketing, driving pipeline efficiency, and aligning GTM strategy with business growth. Check out my linkedIn for insights on building high-performing demand engines in cybersecurity and tech. I especially focus on the great work my team does, because without them I'm nothing.

I recently moved to Colorado with my Husband and two kids so if you're local, give me a shout!

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About this Session's Track

Field & Channel, Partner, Tech Alliances

Explore best practices for building and scaling partner ecosystems, strategic alliances, and field marketing programs that expand your reach, integrate into account-based marketing strategies, and accelerate co‑selling.