Demystifying Partner Ecosystem Marketing Strategies

When it comes to cyber marketing, one of the most pressing challenges is strategically and successfully navigating the partner ecosystem. With myriads of partners and unlimited go-to-market opportunities with those partners, how can marketers ensure that the field and channel teams are investing strategically and purposefully? 

In this speaking session, Maryam will leverage her own expertise and experiences working across marketing and channel teams to offer tactical advice on how marketing professionals can effectively influence channel leads to pursue and maintain more strategic partner relationships that drive revenue. 

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