CyberCEO Summit: What Modern Demand Gen Actually Looks Like

Gone are the days of relying on the SiriusDecisions matrix like it’s gospel. It’s 2024 (almost 2025), and let’s face it—traditional demand gen tactics are falling flat. Channels that used to deliver are now ghost towns, and the playbook needs a serious upgrade. This session dives into what’s actually working in modern demand generation and what you should be leaving behind. We’ll explore the unconventional strategies that are cutting through the noise, driving results, and making waves in the cybersecurity space. If you’re ready to ditch the old rules and embrace the new world of demand gen, this session is for you.