Reinventing Brand Design in Cybersecurity

Cybersecurity has become a tired and crowded marketplace overshadowed by large legacy incumbents. New brands need to do everything they can to stand out. At cybersecurity startup dope.security, Art Director Ashley Wu was hired and given the broad assignment by dope CEO Kunal Agarwal, a passionate artist in his spare time, of creating something that “looked like a combination of Louis Vuitton and Balenciaga.” Since launching, dope’s branding from website logos to the jackets they’ve been giving away at conferences has been making major waves in the cybersecurity space. 

Ashley has done everything possible to have dope’s product and the problems they’re addressing – namely bringing a streamlined, easy-to-use approach to a market that is hamstrung by clunky sales processes and archaic technology – inform her branding decisions. Subsequently, every decision, from font to design, is built to communicate the brand goals – fashionable, innovative, simplistic and “dope”.