HEADLINE TALK: Cracking the Code: Evolving Buyer Behavior and the Essential 2025 Guide

With the security market moving at light speed, discovering current security tool buyer behavior is a critical challenge that purveyors of such solutions must solve.  In 2023, ActualTech Media and Future B2B surveyed hundreds of security professionals and decision makers to learn about how they procure new services and what they actually needs.  This December, Future B2B is excited to release the highly anticipated sequel where we’ll uncover 2024 buyer behavior – as well as what’s changed since 2023 – and help overworked security tool marketing pros hone their messaging for an evolving market.  The results of our report will be unveiled in December in Philadelphia at CyberMarketingCon 2024.  A panel of pros will discuss the report and provide a forum for conference attendees to ask questions about how they can provide even better materials to busy security pros to help them do more and do better.