Guardians of the Grid: Ethical and Impactful Marketing of Threat Intelligence

Marketing threat intelligence and vulnerability discoveries demands a sophisticated blend of credibility, strategic collaboration with internal and external parties, and impactful communication. This session explores strategies for collaborating with research teams, responsibly pitching cybersecurity findings, working seamlessly with vendors on patch management, engaging with others in the research community for validation, and crafting compelling narratives for media coverage. Attendees will learn how to integrate these efforts into a holistic marketing strategy that maximizes media impact and drives brand awareness while upholding ethical standards and elevating researcher credibility and profiles.