Building and Launching a Customer Marketing Program: Your 30, 60, 90 Day Action Plan

2:55 pm
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3:45 pm

This session is designed for those interested in launching a Customer Marketing Pillar within their company, or for those looking to revitalize an existing program that isn't growing. The focus will be on Building and Launching a Customer Marketing Program: Your 30, 60, 90-Day Action Plan, providing actionable steps to drive success.        

Program Success Essentials: Key elements for program success include strong leadership support, goal setting, and alignment, as well as consistent program measurement and reporting to track progress. Customer-Centric Focus: Prioritizing customer engagement, advocacy, and rewards ensures a customer-driven approach that aligns with overall program goals. Sustainability & Education: Program sustainability is crucial, alongside providing value through education to ensure long-term effectiveness and continued customer loyalty.

Session Agenda

  • The focus will be on Building and Launching a Customer Marketing Program: Your 30, 60, 90-Day Action Plan, providing actionable steps to drive success.
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  • Program Success Essentials: Key elements for program success include strong leadership support, goal setting, and alignment, as well as consistent program measurement and reporting to track progress.
    ‍
  • Customer-Centric Focus: Prioritizing customer engagement, advocacy, and rewards ensures a customer-driven approach that aligns with overall program goals.

Speakers

Antu Buck

Senior Director, Customer Marketing, Advocacy & Community

Cyera

Antu Buck

Senior Director, Customer Marketing, Advocacy & Community

Cyera

Global Customer Marketing Executive | 4x TOP100 CMA Influencer & Strategist | Speaker 🎤 | Leading B2B Customer Advocacy, Community, Engagement, Events, and Lifecycle Management

Antu Buck is an accomplished and award-winning leader whose expertise seamlessly bridges the worlds of both Sales and Marketing. She currently is serving as the Senior Director of Customer Marketing, Advocacy, & Community at Cyera. With over a decade of experience at McAfee, Antu has demonstrated success in steering customer marketing initiatives through a unique blend of creativity and analytical expertise.

Antu is dedicated to fostering customer communities that drive advocacy, engagement, innovation, and overall success. As a forward-thinking visionary, Antu is committed to continuous improvement and innovation, making her a respected figure in the field of customer marketing in the security space. Antu’s work has also received industry-wide recognition, she’s been named a Top 100 Customer Marketing & Advocacy Influencer by Base.ai for four consecutive years, Customer Marketing Ambassador, and named Customer Marketing Team of the year in 2025.

Antu holds Bachelor of Science from University of California, Davis.

About this Session's Track

Community & Customer Marketing

Master the art of building vibrant customer and user communities, driving retention through advocacy programs, peer‑to‑peer engagement, and customer‑led events.