Building a Brand for Impact: How to Go From Unknown to Market Leader in One Year (Or Less)

The cybersecurity market is increasingly crowded and noisy. Every company claims to be a "leader" and promotes its ability to solve "critical" use cases – to the point that such statements no longer hold meaning. As marketing budgets are slashed and teams are required to achieve more with less, how can companies rise above the rest to prove their value and achieve true market leadership?

In this session, offered by Tracey Moon, CMO for BlackCloak, she will share her strategic formula for building brands and maximizing impact.

With a track record that includes numerous acquisitions and growth milestones, she'll share the key components to demonstrating value, trust, and differentiation of a company's solutions while creating a sense of necessity and urgency, including: keeping a laser focus on high-impact activities, building multi-pronged campaigns across relevant channels, and fostering a collaborative team environment for internal and external contributors.

As a result, marketing teams can prove their worth in feeding the funnel, driving bottom-line results, and elevating the brand to become a standout in the crowd.

What high-impact activities to focus on to build brand awareness and credibility. The value of multi-pronged campaigns – the relevant content and distribution channels that drive results without breaking the bank. The importance of building social media advocacy within an organization and among external stakeholders. How to demonstrate the value of Marketing to company leaders and increase resources and budget allocation.