Twelve Months, Tight Budget: A Series A Demand Gen Roadmap

Common strategies for attracting attention and building a brand are, frankly, incredibly expensive. Start-up marketers that want to educate buyers and create demand are often left feeling stuck with tight budgets and high expectations. In this session, serial startup marketer Sarah Hartland will share scrappy, high-ROI strategies the Endor Labs demand generation team used to build the revenue funnel in the company’s second year of selling. She’ll cover specific examples from 2024, plus lessons learned and future plans. If you’ve ever heard the advice to “be the television show, not the commercial” and cried in Series A frustration, this talk is for you.