AI Speed Sessions

Liz Brink: From Conversations to Conversions: Leveraging LLMs to Deepen Customer Understanding in Cybersecurity

Cybersecurity marketers are sitting on a goldmine of untapped data: call recordings with customers and prospects. This session will explore how to leverage Large Language Models (LLMs) to analyze these transcripts at scale, uncovering critical insights into customer pain points, buying behaviors, and the true value proposition of your solutions. Attendees will learn practical techniques for using LLMs to build "problem trees" that can transform discovery, QBRs, objection handling, SEO strategy, and more, driving more effective marketing and sales alignment.

Maggie Miller: Meet Your AI Teammate: AI’s Role in Modern Marketing Teams

AI isn’t just a tool—it’s a teammate. In this session, we’ll explore how forward-thinking marketing leaders are creating digital twins of core roles—from content strategists to insights and planning leads—to simulate decisions, accelerate execution, and scale smarter. Drawing on real-world examples from a corporate marketing team's journey in cybersecurity, you’ll see how AI is reshaping our content lifecycle—from editorial planning to distribution—by acting as a strategic partner. This isn’t about shortcuts or automation hacks. It’s about using AI to elevate thinking, not just increase output. We’ll dive into how AI teammates can help scale content creation, optimize social media strategy, and stress-test messaging in real-time—unlocking speed and scale without sacrificing voice, quality, or trust.

Matt LaMontagne: Doubling Down on AI: How Bugcrowd Rewrote Its GTM Story

What happens when a company ditches the traditional lead-gen playbook and goes all-in on ABM? For Bugcrowd, it sparked a full-blown Go-To-Market transformation. 

In this session, we'll reveal how Bugcrowd unlocked the full potential of ABM to build a 100% account-based motion, break down silos between marketing and sales, and drive serious pipeline and revenue growth. From predictive intent and AI Email to Sales Intelligence, this is ABM in the real world, at scale, with results to prove it.