7+ LinkedIn Ad Tactics Learned from $22.1m in Spend for Cybersecurity

Advertising on social media is expensive and most cybersecurity companies struggle to turn their leads into revenue. Fortunately, it does not have to be that way. From Wiz to SentinelOne, we have cracked the code on how to drive performance for cybersecurity. In this session, you will learn how to use LinkedIn advertising to turn your dream accounts into sales ready leads that not only result in pipeline growth;but also, millions of dollars in bookings.

Key Takeaways:

• How to identify and advertise to every target account in your total addressable market
• Tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
• Proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more, exclusively for CyberSecurity
• The exact copy, creative, offers and call to actions we use across millions of dollars of spend to drive tens of millions in revenue